Enjoy Delicious Hot Pot with Sumikko Gurashi: Join the Mizkan Collaboration Campaign!

Celebrate Hot Pot with Sumikko Gurashi and Mizkan!

A delightful collaboration is on the way between San-X and Mizkan, which kicks off on October 31, 2025. This limited-time campaign, themed around enjoying hot pot to the fullest with Sumikko Gurashi, promises a unique blend of culinary fun and collectible goodies.

Campaign Overview

Throughout the campaign, customers can purchase designated Mizkan products and upload their receipts via LINE to accumulate points. These points can then be redeemed for various exclusive prizes. A total of 1,003 lucky participants stand to win unique items such as original QUO Card Pays worth 500 yen, exclusive tote bags, and a giant Sumikko Gurashi plush toy.

Campaign Details

- Campaign Period:

- Receipt Validity: October 31, 2025, 10:00 AM to January 5, 2026, 11:59 PM
- Entry Deadline: January 9, 2026, 11:59 PM

Prize Categories

Based on the points collected, participants can enter to win:

- 2 Points: Original QUO Card Pay worth 500 yen (500 winners)
- 5 Points: Exclusive original tote bag (500 winners)
- 10 Points: Giant Sumikko Gurashi plush toy (just 3 winners!)

Eligible Products

To participate, customers must purchase various Mizkan hot pot broth products and ponzu sauces. Getting three or more broth types will double your chances!

Note: Certain items like the 150ml ponzu sauces and cooking ingredients might not be included. Some stores may not carry all products, so availability may vary.

How to Enter

1. Follow Mizkan on LINE: Add the official account (@mizkan).
2. Purchase Products: Buy eligible Mizkan items and take a clear photo of your receipt and barcode.
3. Upload Receipt: Access your My Page on LINE to upload the receipt photo.
4. Receive Points: Your receipt will be verified through LINE, and points will be credited to your account typically within 5 to 10 business days.
5. Select Prizes: Depending on your accumulated points, choose a prize category to enter.

Important: A LINE account is necessary for participation. If you unfollow the Mizkan LINE account, you will be disqualified from the lottery. For online purchases, submit an image of the receipt or invoice instead.

In-Store Giveaway Campaign

In conjunction with the campaign, customers purchasing Mizkan’s delicious hot pot broth products will receive exclusive stickers designed for this promotion at selected stores starting late October 2025.

Note: Stickers are not available for sale and may vary by store.

Special Collaboration Recipes

In celebration of this collaboration, unique recipes featuring Sumikko Gurashi characters are available. These fun and creative recipes bring a twist to your home cooking!

For detailed recipes, search 'Sumikko Gurashi' at Mizkan's Recipe Home.

About Sumikko Gurashi

Debuting in 2012 under the tagline 'This is where we feel at home,' Sumikko Gurashi characters have captivated audiences with their quirky, slightly negative charm. Portraying situations we all relate to, such as wanting to sit in the corner of the room, these characters resonate deeply with fans.

Learn more about Sumikko Gurashi at San-X Profile.

For the latest updates on Sumikko Gurashi, check their official social media channels for news on merchandise and events:

About San-X

Checkpointing over 1,000 original characters, San-X continues to introduce lovable yet amusing personalities such as Rilakkuma and Tarepanda. Their blend of cuteness with quirky humor and warmth aims to connect with audiences worldwide.
Find out more about their universe at San-X Company.

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