#Japan #Kyoto #OUR WACOAL #beautiful people #cup-in wear

A New Chapter in Fashion: The Collaboration of OUR WACOAL and beautiful people

Exciting news from the fashion world as OUR WACOAL, the brand known for its innovative and comfortable innerwear, embarks on its first collaboration with beautiful people, a brand celebrated for its creative and boundary-pushing designs. This collaboration aims to redefine the concept of innerwear by visualizing its structure as part of the design itself.

Starting May 29, 2026, customers will be able to purchase this unique collection, which includes the cup-in tank top and cup-in dress, available in select stores and online via the Wacoal web store and other e-commerce platforms.

The Concept Behind the Collaboration

OUR WACOAL focuses on merging the functionalities of clothing and underwear into a single piece, allowing individuals to express their unique style effortlessly. On the other hand, beautiful people is known for its philosophy of combining contrasting elements to create garments that defy conventional fashion norms. This shared vision among both brands has led to the creation of a unique cup-in wear collection that brings forth a new level of value and aesthetics.

The item development showcases various techniques, including pattern making and design principles specific to beautiful people. Features usually kept hidden within the garment, such as structural elements and sewing specifications, are deliberately exposed to create a design that emphasizes the 'structure of underwear'. This groundbreaking approach makes the inner workings of the garment a visible and celebrated aspect of the overall look.

Innovative Design Meets Comfort

What truly makes this collaboration stand out is the technical expertise that OUR WACOAL has honed over the years in innerwear. The bust area of the cup-in wear utilizes a fundamental shape renowned for its fit, modified to integrate the new structural design elements arising from this collaboration. This meticulous crafting allows for a harmonious blend of tank top, full cup, and 3/4 cup cut lines into a single innovative design, resulting in a creative garment that fulfills the dual role of innerwear and outerwear.

Additionally, the use of power mesh fabric contributes to the stylish appearance while ensuring maximum comfort. This material provides a flattering, semi-sheer effect while maintaining a snug fit, truly embodying the essence of the collaboration between OUR WACOAL's technical prowess and beautiful people's unique aesthetic.

Product Overview

Cup-In Tank Top

• - Model Number: JCX260
• - Retail Price: 19,800 yen (tax included)
• - Available Sizes: S, M, L
• - Colors: Blue (BU), Beige (BE), Black (BL)

One of the standout pieces, the cup-in tank top, features an exclusive design by beautiful people seamlessly integrated with the functional cup from OUR WACOAL. The black color option offers a sleek, all-black look with power mesh at the waist for an added stylish feel, while the blue and beige options showcase a checks pattern printed on the power mesh.

Cup-In Dress

• - Model Number: JCX265
• - Retail Price: 71,500 yen (tax included)
• - Available Sizes: S, M
• - Colors: Blue (BU), Beige (BE), Black (BL)

The cup-in dress mirrors the innovative design approach of the tank top; it features a stretch fabric for the inner pants, ensuring modesty, while the waist employs double layers of power mesh to achieve the perfect balance of translucency. This design emphasizes versatility, allowing it to be worn on its own with confidence.

The Vision of the Brands

Founded in 2006 by designer Hidenori Kumakiri, who graduated from Bunka Fashion College, beautiful people continues to create fashion that challenges the status quo by blending opposing elements—men and women, adults and children, and more. With a foundation in advanced pattern techniques, its unique creations are celebrated not only in Japan but also internationally, with some pieces housed in institutions such as the Metropolitan Museum of Art.

OUR WACOAL, on the other hand, strives to promote freedom in dressing and self-expression through its fashion items. By focusing on stylish and comfortable designs, they aim to broaden the horizons of fashion in everyday life.

This collaboration between OUR WACOAL and beautiful people is not just a union of fashion brands; it signifies a new approach to how innerwear can harmonize with outerwear, creating an all-encompassing style statement that breaks down barriers in modern fashion.