Shibumi Fortifies Leadership with Strategic Appointments
Shibumi, a prominent player in business transformation and AI investment governance, has taken significant steps to enhance its leadership team. On April 16, 2025, the company revealed the appointments of John Hilborn as the Senior Vice President of Growth and Carr Phillips as the Vice President of Product Marketing. These appointments arrive amid Shibumi's remarkable growth and the rising market demand for its strategic portfolio management software.
In welcoming his new team members, CEO Bob Nahmias stated, "We’re thrilled to welcome John and Carr to the Shibumi team at this pivotal moment in our company’s journey. Their combined expertise and proven track records in scaling enterprise software businesses will be instrumental as we accelerate our growth and continue delivering exceptional value to our customers."
John Hilborn: SVP of Growth
Hilborn brings extensive experience exceeding 15 years in sales leadership within the enterprise software domain. His past role at Anaplan as VP of Sales saw him leading the company’s alliance with Deloitte, where he consistently built and scaled high-performing sales teams that delivered outstanding results. Before Anaplan, he held leadership roles at Hubble and began his career at KPMG.
Expressing his enthusiasm for this new role, Hilborn said, "I couldn’t be more excited to join the Shibumi team. Between the product, culture, leadership team, customer base, and established partnerships, the opportunity ahead is very bright. As organizations continue to transform and invest heavily in AI, they need a platform more now than ever to drive and measure outcomes related to those investments. Shibumi is well positioned to lead this space."
Carr Phillips: VP of Product Marketing
Joining Hilborn is Carr Phillips, who brings over 20 years of marketing experience within the enterprise SaaS sector. Known for his ability to create new market categories and drive successful go-to-market strategies, Phillips has held high-performing product marketing roles at notable companies including Microsoft and SAP, in addition to startups like Niku and Interos. At Interos, he significantly contributed to scaling their annual recurring revenue by an impressive 300%.
Phillips commented on his new position at Shibumi, stating, "Shibumi has established itself as the clear leader in transformation and strategic portfolio management, helping organizations drive visibility, alignment, and results across their most critical business initiatives. I’m excited to join this talented team and help accelerate our market momentum in newer areas, including AI investment governance."
The Vision Forward
These critical leadership appointments signify Shibumi’s commitment to fostering a world-class team to navigate its ambitious growth plans and solidify its standing as a leader in business transformation and AI innovation. The realignment to include executives like Hilborn and Phillips underlines the company’s intent to innovate and drive results for its client base, which encompasses over 70 Fortune 1000 companies and all ten of the world’s top advisory firms.
Founded in 2012, Shibumi continues to help organizations unlock the full potential of their strategic initiatives, managing more than 50,000 initiatives to deliver over $100 billion of business value. As Shibumi advances, their leadership team is well-prepared to tackle the challenges and opportunities that lie ahead in the rapidly evolving business landscape. To learn more about Shibumi, visit
Shibumi’s website.