#Japan #Tokyo #Webinar #Digital Marketing #LANY

Dive into Essential EC Strategies

In the rapidly changing world of e-commerce, gaining and retaining customers has become more competitive than ever. LANY, a Tokyo-based digital marketing firm, will participate in an informative online seminar titled 'Exploring 60 Specific Strategies for EC Customer Touchpoints: Unveiling Winning Paths from Awareness to Repeat Purchases', hosted by the company Korekara, on May 27, 2026. This event will delve into critical strategies that not only attract customers but also retain them, emphasizing the importance of cohesive approaches in e-commerce.

The webinar will break down 60 pivotal strategies categorized by various touchpoints with customers throughout their journey from awareness to repeat transactions.

Why a Cohesive Strategy Matters

For brands aiming to be continuously chosen by customers, merely selling products is no longer enough. Every customer interaction—from the initial awareness phase to purchase and beyond—plays a crucial role in determining sales outcomes. The seminar focuses on identifying and implementing strategies tailored to each touchpoint, ensuring that brands meet consumer expectations at every stage.

Participants can look forward to insights on:

• - Ten Essential Strategies for AI-Driven E-Commerce: Learn how to leverage AI to create irresistible online experiences.
• - Designing Effective Purchase Funnels Starting from YouTube: Discover ten strategies that guide consumers seamlessly from video content to purchasing.
• - Proven Approaches to Increase Purchase Rates: Gain actionable insights into ten methods that significantly enhance conversion rates (CVR).
• - App Initiatives to Encourage Repeat Business: Understand ten case studies that illustrate how apps can effectively foster repeat purchases.
• - Building Cohesive Customer Experiences: Explore how interconnected strategies can lead to improved sales outcomes and customer loyalty.

Exciting Agenda and Expert Speakers

The event is structured into six informative sessions showcased by industry experts. The agenda is as follows:

1. First Session (13:00-13:30): Speaker Yuta Asai, Sales/Consultant at LANY, discussing AI strategies for engaging both search engines and users.
2. Second Session (13:30-14:00): Presented by Koichi Kataoka, CEO of Webkoro, focusing on effective YouTube-driven strategies for boosting sales.
3. Third Session (14:00-14:30): Shusaku Uchida from Korekara will explore how UX/UI improvements can enhance conversion rates without adding stress.
4. Fourth Session (14:30-15:00): Tsunemasa Kujiraoka, Marketing Manager at Meguri, will showcase experiences in crafting repeat business through apps.
5. Fifth Session (15:00-15:30): Learn from Ryo Shimauchi of W2 about effective CRM designs to increase repeat sales without neglect.
6. Final Session (15:30-16:00): Akihiro Takeuchi from Starkus will share methodologies for improving CVR and reducing cost per acquisition using LINE for repeat purchases.

Event Details

• - Date & Time: May 27, 2026, from 13:00 to 16:00 JST.
• - Format: Online via Zoom. The session is free to join.
• - Registration: Interested participants can find further details and register via the provided link.

About LANY

Founded in Shibuya, Tokyo, LANY positions itself as a growth partner for businesses, providing digital marketing and recruiting support. Additionally, LANY integrates deeply with clients. To ensure ongoing business growth, they craft and implement sustainable marketing strategies that align with clients' goals.

For more information, visit LANY's official website.
Join us for this exciting opportunity on May 27 and equip yourself with the actionable insights needed for your e-commerce success!