#Japan #Tokyo #Marusan Soy Milk #Soy Milk BAR #Nishiki Market

A Celebration of Soy Milk in Tokyo

Get ready for an exciting five-day event dedicated to all things soy milk! Marusan Ai Co., Ltd., known for its delicious soy milk products, is hosting the “Marusan Soy Milk Day Thank You Festival 2026” at Toranomon Hills in Tokyo from March 5 (Thursday) to March 9 (Monday). This year, the event promises to offer even more to visitors than the successful launch it had last year.

The date, March 12, has been declared “Marusan Soy Milk Day” based on the catchy numbers pronounced as “Marusan” (03) and “Tounyuu” (12), emphasizing Marusan’s commitment to encouraging wider appreciation for soy milk. The festival is a great way to engage with the community and express gratitude for their continued support.

What to Expect at the Festival

The exciting activities include a unique “Soy Milk BAR” offering tastings of over 30 varieties of Marusan soy milk, allowing attendees the opportunity to explore new flavors, including exclusive online-only products and seasonal releases.

One of the major highlights is the “Soy Latte Arrangement”, where guests can customize their own soy lattes by mixing and matching flavors, toppings, and sauces, resulting in a unique drink that caters to personal preferences.

Additionally, there will be collaborations with popular eateries at the adjacent T-MARKET. Visitors can sample special menus featuring organic soy milk, including:

• - Tofu Yaki with Wasabi and Grated Yam from the Izakaya `Toranomon Oojima`, offering a smooth, creamy dish that combines the flavors of soy milk and yams.
• - Salmon and Rapeseed Greens in Soy Milk Broth, also from Toranomon Oojima, which highlights the rich taste of the seasonal greens paired with tender salmon.
• - From the tart specialist `AM STRAM GRAM`, enjoy Soy Milk Custard Tart topped with Strawberries and Marusan Cookie – a sweet delight that's perfect for dessert lovers.
• - Soy Milk-based Craft Beer Sakura Silk Hazy from `dam pub`, blending the smoothness of soy milk with flavors of strawberries and cherry blossoms for a refreshing taste.

Special Giveaways and More

Visitor engagement is a major focus at the festival. All attendees will receive a complimentary 200ml bottle of organic soy milk, while those sharing their experience on social media and following the official Marusan accounts will be gifted an exclusive recipe book titled “World Cuisine with Soy Milk”. This recipe book features unique dishes that can be prepared using soy milk, highlighting its versatility in cooking.

Event Details

When: March 5 (Thursday) to March 9 (Monday), 2026, from 11:00 AM to 7:00 PM

Where: Toranomon Hills, Station Tower B2F, Station Atrium, Tokyo

Entry Fee: Free

Visitors are encouraged to explore the variety of soy milk offerings and discover new favorites. This is a great opportunity to appreciate the multifaceted world of soy, attend engaging events, and meet other soy milk enthusiasts.

About Marusan Ai Co., Ltd.

Founded in March 1952, Marusan Ai Co., Ltd., based in Aichi Prefecture, is committed to providing high-quality plant-based products. With a strong belief in promoting healthier lifestyles, they aim to introduce the multitude of benefits that plant-based ingredients can offer. As of September 2025, the company reported sales of approximately 32.8 billion yen, showcasing the growing demand and appreciation for their products.

The “Marusan Soy Milk Day Thank You Festival 2026” is not just a celebration of soy milk; it’s an invitation to the public to rediscover the goodness and versatility of soy in their diet.

For more details about the festival, visit the official site.