#United States #Alpine, Utah #Somerled #STR Design #Bri West

Somerled Celebrates an Impressive 2025 Growth

In 2025, Somerled, a pioneering design and strategy firm for short-term rentals (STR), achieved remarkable milestones by significantly expanding its national operations and significantly increasing its creative output. Established to transform how design influences performance, Somerled has been at the forefront of ensuring rental spaces not only look appealing but also drive profitability.

Founded by Bri West and Jordan McDonough in 2022, Somerled has quickly established itself in the competitive STR landscape by completing over 1,500 design projects across all 50 states. The company’s approach integrates market data and guest behavior to guide design strategies, allowing property owners to effectively differentiate their listings within an increasingly crowded market.

Achievements in 2025

Somerled's 2025 saw the completion of 615 unique STR designs, alongside the launch of 251 branding projects distributed across 295 cities nationwide. Notable markets included popular vacation spots like Broken Bow, Oklahoma, the Poconos, and the Florida Panhandle. Thanks to its innovative designs and strategies, Somerled helped clients experience revenue increases ranging from 30% to 50%, demonstrating the tangible benefits of strategic design.

Expanding Team and Infrastructure

To meet the soaring demand in 2025, Somerled expanded its team from just 43 employees to a robust 136. This growth was essential for enhancing operational support and maintaining high-quality standards across projects. Key hires included a Chief Operating Officer and a Chief Revenue Officer, reflecting the company’s commitment to solidifying its leadership structure and operational effectiveness. New HR and finance departments were also established, paving the way for improved compliance and client relations.

In comments on this growth, Bri West emphasizes, "This year was about building the backbone of the company. We reaffirmed the demand for strategy-led STR design, now we are reinforcing the infrastructure required to scale without compromising quality."

Partnerships for Enhanced Design

A significant aspect of Somerled's strategy involves partnerships with other industry leaders to enhance the guest experience and improve property performance. Collaborations with companies like Custom Neon and Wayfair Professional have allowed Somerled to provide customized, high-quality furnishings and design elements that appeal to today’s travel market. Their partnership with Master Spas integrates premium hot tubs and wellness amenities, while collaborations with Cowboy Pools and Minoan offer bespoke options for unique outdoor experiences and streamlined purchasing processes, respectively.

Somerled's strategic expansions are not only about increasing their footprint but also about creating a cohesive ecosystem that benefits their clients through better design choices and operational efficiency.

Looking Ahead: Future Goals

As 2026 approaches, Somerled is set on enhancing its executive leadership further by potentially adding a Chief Executive Officer and a Chief Experience Officer. These additions aim to fully leverage the company’s strategic potential, ensuring a disciplined approach to its growth trajectory.

Bri West encapsulates Somerled's vision, stating, "We have proven demand for our services, and now it is time to scale responsibly while continuing to deliver exceptional results to our clients."

For more information about Somerled and its innovative approach to STR design, you can visit their official website somerleddesigns.com.

About Somerled

Founded in 2022, Somerled is dedicated to reshaping the STR market through data-driven design and expert strategy. The firm prioritizes enhancing guest experiences while enabling property owners to enjoy significant revenue growth through informed market insights. Brought to life by co-founders Bri West and Jordan McDonough, Somerled merges strategic insights with exceptional design to create memorable and lucrative rental spaces.