#Japan #Shibuya #33club #Feel good collection

33club Pop-Up Shop in Shibuya

Accessory brand 33club is set to bring a joyful experience to Shibuya Scramble Square from April 24th to April 30th. Emphasizing their key message of “everyday, everyone, enjoy lovely”, the pop-up shop will feature a color palette dominated by happy yellows, encapsulating the spirit of spring.

For those unfamiliar, 33club is a brand that has captured the hearts of both men and women across various age groups with its iconic accessory motifs. Their pop-up shops, often seen in department stores and fashion buildings nationwide, are not just shopping venues—they offer immersive experiences decorated with different themes each time. Visitors not only get to handle the accessories but also enjoy photogenic settings that reflect the brand’s unique world.

This spring, the highlight of the pop-up shop is the “Feel Good Collection”, the first series featuring butterfly motifs. This collection represents the affable and light-hearted essence of the season, making it perfect for those looking to add a dash of joy to their outfits. Alongside this collection, there will be a variety of items designed to enhance everything from early summer to full summer looks, providing ideal accents for those warmer days ahead.

In addition to the vibrant design offerings, 33club will also provide an exclusive novelty item during this event. Visitors who make purchases exceeding 10,000 yen will receive a badge featuring Shibuya's well-known Meeting Point icons, the Hachiko dog statue and the Moya statue. From April 24th to 26th, shoppers can earn the Moya badge, while from April 27th to 30th, the Hachiko badge will be available. It’s important to hurry, as these novelty items are limited in quantity and expected to be snatched up quickly!

Pop-Up Shop Details

• - Location: Event Stage 5A, +Q Goods, Shibuya Scramble Square, 5th Floor, 2-24-12 Shibuya, Shibuya-ku, Tokyo
• - Dates: April 24th (Thursday) to April 30th (Wednesday)
• - Operating Hours: 10:00 AM – 9:00 PM (closes at 8:00 PM on the last day)

Tokens of Appreciation

• - April 24th - 26th: Moya Badge for purchases over 10,000 yen
• - April 27th - 30th: Hachiko Badge for purchases over 10,000 yen

Limited quantities available!

Be sure to check out the 33club WEB STORE and follow them on Instagram for updates and previews of this exciting event!