#Ukraine #Kyiv #MacPaw #CleanMyMac #Jamf Marketplace

MacPaw's New Strategic Partnership

On September 29, 2025, MacPaw, a prominent developer of software for macOS and iOS, unveiled its new partnership with Jamf Marketplace, a leading platform for macOS management. This collaboration marks a significant step forward for CleanMyMac Business, positioning it as a crucial tool for IT teams looking to optimize corporate devices. With features like token-based deployment set to launch on October 1, the integration promises to simplify the rollout process, enabling effortless incorporation into corporate workflows.

The collaboration will make CleanMyMac Business the sole endpoint optimization tool in the Jamf Marketplace, utilizing Jamf's powerful configuration and automation capabilities. This means IT administrators can leverage CleanMyMac Business for in-depth endpoint performance monitoring, resource optimization, and malware protection alongside their existing Mobile Device Management (MDM) systems. Integrating these functionalities ensures that organizations can maintain high levels of efficiency and security for their devices.

Dan Jaenicke, the newly appointed Director of B2B Product Strategy at MacPaw, emphasized the importance of this partnership. He commented, "This is a perfect example of executing the company's mission of accessibility and ease of use by merging Jamf's powerful management tools with CleanMyMac Business's real-time preventative maintenance. Our user-centric design philosophy drives our decisions, and this collaboration is a testament to our commitment to innovation and the growth of our product."

To further bolster its position in the B2B market, MacPaw has made two significant leadership appointments. Dmytro Belko has joined as the Lead Product Marketing Manager, aiming to leverage his decade's worth of experience to enhance marketing efforts and expand CleanMyMac's international presence. Similarly, Jaenicke brings over ten years of product strategy experience from previous roles at prominent tech companies to reshape MacPaw's B2B offerings and revenue models.

Preparing for JNUC 2025

In addition to their new partnership, MacPaw will be exhibiting at JNUC 2025, where they will showcase the capabilities of CleanMyMac Business in person. The company will occupy booth #505 and present numerous sessions, including one by Yaroslav Stus, the Associate Director of Engineering for CleanMyMac Business. His presentation will dive into the intricacies of zero-touch deployment and how it enhances efficiency in device management.

Moreover, Kseniia Yamburh, a Malware Research Engineer at Moonlock (MacPaw's cybersecurity division), will discuss cybercrime ecosystems in a 45-minute sponsor session. These presentations underscore MacPaw’s commitment to both security and user-friendly technology solutions.

About MacPaw

Founded in Kyiv, Ukraine, and with a subsidiary in Boston, MacPaw is dedicated to crafting beautifully designed software that enhances productivity for Mac users globally. With nearly two decades of experience under its belt, the company is celebrated for flagship products like CleanMyMac and Setapp. Embracing the future of software, MacPaw is pioneering AI integration through Eney, an AI-powered tool that aims to transform human-computer interaction.

MacPaw's collaboration with Jamf Marketplace and the strategic appointments of Jaenicke and Belko signal a powerful evolution for the company. By focusing on user accessibility and advanced technology integration, MacPaw is set to redefine the landscape of endpoint maintenance and optimization solutions.