NGP VAN Payments Introduces Enhanced Donation Tools for ActionKit Users
NGP VAN Payments Enhances ActionKit Fundraising Experience
In an innovative step for digital fundraising, NGP VAN has unveiled powerful new capabilities for its ActionKit platform, aimed at Democratic and progressive organizations. Launched on April 22, 2025, these enhancements come in response to user feedback and are designed to improve the donation experience significantly.
Unveiling the New Payment Features
The refreshed donation process capitalizes on the robust capabilities of Stripe's extensive payment network, originally integrated into the NGP VAN Payments suite back in June 2024. This strategic upgrade provides donors with a fast, frictionless experience that includes features such as easy address autocomplete and secure data collection via Stripe Elements. These improvements not only streamline donations but also ensure compliance with Payment Card Industry (PCI) standards, enhancing security and user trust.
One of the standout features is the ability for returning donors to utilize saved payment information through Stripe's Link. This functionality allows supporters to contribute without having to input their details each time, fostering a quicker transaction process, especially for mobile users—an audience segment that increasingly prefers mobile platforms for such tasks.
New Payment Options for Supporters
Additionally, the introduction of PayPal as a payment method enhances donor flexibility. When donors choose PayPal, they are redirected to complete their transaction and are subsequently returned to ActionKit with their information pre-filled. This eliminates much of the manual input required, making the process exceedingly user-friendly.
Future Enhancements and User-Centric Design
These new offerings are just the beginning of ActionKit's ambitious roadmap, which includes future upgrades that promise to further enhance the donation process. Planned improvements entail the incorporation of mobile wallets and alternate layout designs, and continuous efforts to optimize functionality for users across various devices.
Karin Roland, Director of Product at ActionKit, expressed enthusiasm about these developments, indicating that they are rooted in thorough conversations with users over the past year. "We've built a foundation that meets today's needs and sets the stage for tomorrow's innovation," she stated, highlighting the organization’s commitment to responsive design.
Competitive Pricing Promoting Fundraising
Beyond improving user experience, NGP VAN Payments also offers notable pricing advantages. Currently, a promotional rate of just 3.25% is available, enabling progressive and Democratic movements to retain more of the funds they raise, thereby maximizing their impact.
ActionKit encourages organizations to adopt these new features and is actively collecting feedback to influence future updates. Early-adopting organizations can also benefit from personalized support during the initial setup process, whether they require assistance with configuration, technical support, or wish to contribute ideas for future enhancements.
Empowering Democracy through Technology
NGP VAN has long positioned itself as a leader in technology solutions for democratic causes, facilitating the essential work of campaigners and advocates dedicated to issues such as racial justice, climate reform, and reproductive freedom. This new phase for ActionKit is yet another step forward in ensuring that vital progressive movements have the tools they need to succeed.
By integrating cutting-edge technology with a keen understanding of user needs, NGP VAN continues to support the ongoing fight for social equity and political engagement, helping organizations effectively rally support and raise funds in today’s fast-paced digital landscape.
In conclusion, with its new suite of fundraising tools, NGP VAN’s ActionKit platform not only enhances the donor experience but also strengthens the backbone of progressive fundraising strategies, paving the way for more robust advocacy and action in the realms of democracy and social justice.