Keystone RV Celebrates Record-Breaking Sales at Hershey RV Show

Keystone RV Celebrates Record-Breaking Sales Performance at Hershey RV Show

In a remarkable achievement, Keystone RV and its dealer partners showcased their strongest retail sales performance at America's largest RV show held in Hershey, Pennsylvania, since before the pandemic. This success has been highlighted by breaking multiple sales records, especially in the fifth-wheel segment, demonstrating Keystone's robust presence in a challenging market environment.

Keystone President Troy James noted that the outstanding results stemmed from a combination of diligent preparation and high-level execution by both the company and its dealers. The meticulous planning involved in display setup and staffing was instrumental in attracting strong foot traffic to their booths. James emphasized, "This was a remarkable team effort. Our dealer partners worked hard preparing for the show and executed at an incredibly high level from start to finish."

The success at the Hershey RV Show can be attributed to the innovative product development efforts by Keystone’s teams, who created RV models that resonated well with customers. Furthermore, collaborative marketing strategies alongside dealers translated interest into successful sales activity. James remarked on the commitment of Keystone’s dealers in generating significant interest in their products: "We know how hard our dealers have been working to generate interest in Keystone's products, and we don’t take that for granted."

He further expressed appreciation for the retail customers who took the time to visit Keystone's displays, stating, "We are grateful to the customers who spent time with our teams and with our dealers, and who trusted Keystone with their purchases. Their confidence in Keystone and in the dealers who stand behind our products is what makes these results meaningful."

Keystone RV, founded in 1996 and based in Goshen, Indiana, proudly holds the title of the number one manufacturer of towable RVs in North America, operating as a part of THOR Industries (NYSE: THO). The company's iconic brands, such as Montana®, Cougar®, Coleman®, Raptor®, and Sprinter®, cater to the diverse needs of outdoor enthusiasts by offering an extensive range of travel trailers, fifth wheels, and toy haulers. Keystone models are engineered for durability and utility, embodying their tagline: "Proven in the Wild™."

The success achieved at the Hershey RV Show has fueled optimism for ongoing momentum in the RV market. As Keystone RV continues to focus on effective product offerings and marketing support for its dealer network, the company aims to bolster its position in the industry and maintain strong retail performance moving forward.

In conclusion, the 2026 Hershey RV Show has not only marked a key milestone for Keystone RV but has also solidified its commitment to delivering quality products and maintaining strong relationships with its dealer partners and customers alike. The excitement surrounding Keystone's display and the positive outcomes reflect a bright future for the company and the RV industry as a whole.