#Japan #Tokyo #FamilyMart #NIGO #FUJIMI

Exclusive Launch of FAMIMA Water

Today marks a significant occasion for beverage lovers in Japan as the highly anticipated FAMIMA フジミネラルウォーター490ml in an eye-catching aluminum bottle makes its debut. This special launch takes place at the newly opened flagship store, FAMIMA PARK AZABUDAI, as well as select FamilyMart locations in the Kanto region.

Fujimi Mineral Water Co., established in 1929, is renowned for being the first in Japan to produce non-carbonated mineral water. With nearly a century of experience, the company has made notable strides in promoting eco-friendly initiatives, including a returnable bottle program for their beverages and the introduction of innovative packaging. In 2021, they released a paper pack product that reduced plastic usage by approximately 75% compared to traditional PET bottles. Furthermore, their commitment to environmental sustainability is evidenced by their new aluminum bottle, boasting a remarkable recycling rate of 94.7%.

Under the creative supervision of NIGO®, the renowned director at FamilyMart, this distinctive aluminum bottle reflects the concept of an engaging shopping experience—transforming mundane purchases into delightful discoveries. This product marks a fusion of usefulness and creativity, showcasing the vision of the new store layout and customer experience that FamilyMart aims to deliver.

Product Details

Aluminum Bottle Features

• - The aluminum bottle is crafted from recycled materials with an impressive average recycling rate of 94.7%. It is efficient in energy use, offering quick cooling due to its superior thermal conductivity, making it an eco-friendly choice for consumers.
• - Complete recyclability of both the bottle and the cap ensures a sustainable lifecycle for the packaging, contributing positively to environmental conservation efforts.

Water Quality
Sourced from the natural springs at the base of Mount Fuji, this mineral water undergoes rigorous quality checks, ensuring it is free from harmful contaminants. The water is gently alkaline and soft, ideal for a refreshing hydration experience.

Design Innovation
The design of this limited-edition bottle stands out from the traditional branding associated with Fujimi Mineral Water. Teaming up with NIGO®, FamilyMart introduces a new aesthetic, blending customary artistry with modern consumer trends, while emphasizing a playful and explorative shopping vibe.

Product Overview

• - Product Name: FAMIMA フジミネラルウォーター490ml
• - Source/Origin: Natural Mineral Water (Sourced from Yamanashi Prefecture, Fujiyoshida City)
• - Container: Aluminum Bottle (490ml)
• - Shelf Life: 3 years from the date of manufacture
• - Release Date: July 10, 2026
• - Retail Price: Open Pricing
• - Availability: Flagship store FAMIMA PARK AZABUDAI and select Kanto locations

Company Overview

Fujimi Mineral Water Co., Ltd.

• - Representative: Naoki Node
• - Founded: August 18, 1929
• - Location: 1-55-7 Hatsudai, Shibuya-ku, Tokyo, Japan
• - Business Activities: Manufacturing and selling mineral water and wine vinegar
• - Official Website: Fujimi Mineral Water

As consumers look forward to the new offerings from FamilyMart and Fujimi Mineral Water, the launch of this exclusive bottled water epitomizes an evolving retail landscape in Japan that prioritizes sustainability, creativity, and enriching customer experiences. Expect to enjoy this refreshing beverage soon!