#Japan #Tokyo #MOOMIN #Nameraka Cheetara #Karashi Mentaiko

Natori Co., Ltd. Launches New Flavor in Nameraka Cheetara Series

Natori Co., Ltd., based in Kita-ku, Tokyo, is excited to announce the launch of a new flavor, Karashi Mentaiko, in its popular Nameraka Cheetara series. Starting mid-March 2026, this new addition will be packaged in a limited-edition collaboration with the beloved characters from the Moomin series.

Background of Development

Natori's chilled cheese product, Nameraka Cheetara, has been gaining popularity, particularly among women aged 40 and above, who appreciate its smooth texture. As 2025 marks the 80th anniversary of the first Moomin novel, we felt that collaborating with Moomin—a character loved by generations—would resonate well with our customer base.

The first release of our Moomin collaboration was held in June 2025, receiving an overwhelmingly positive response, which prompted us to introduce a second offering to continue engaging our loyal customers while attracting new ones, especially in the chilled cheese market where women over 40 make up a significant portion of the demographic.

Simultaneously with the Moomin-themed packaging, we are thrilled to unveil the Karashi Mentaiko flavor. Understanding that our Nameraka Cheetara products are enjoyed as snacks, we aimed to create a taste profile that balances spicy and salty flavors, ideal for pairings with drinks. The creamy richness of the cheese combined with the piquant kick of Karashi Mentaiko results in a bite that keeps you coming back for more.

Product Features

• - Unique Taste of Chilled Cheetara: The application of cream cheese allows us to achieve the smooth, exquisite texture characteristic of our chilled Cheetara, making it a delightful experience for consumers.

• - Convenient One-Bite Size: The product is designed to be easily snackable straight from the package, ideal for on-the-go enjoyment.

• - Eye-Catching Moomin Collaboration Packaging: Each package features a prominent placement of beloved Moomin characters, making it visually appealing and collectible. This encourages customers to find their favorite character while enjoying the product.

• - Perfect Snack for Any Occasion: The harmony between the cheese's creamy richness and Karashi Mentaiko's spiciness creates a delicious flavor that's perfect for snacking.

Special Giveaway Campaign

To celebrate the release of this collaborative product, we will be hosting a special campaign on X (formerly Twitter) from April 1 to April 14, 2026. Participants can enter by posting a picture of any of our Nameraka Cheetara products featuring the Moomin packaging with the hashtag #NamerakaCheetaraAndMoomin. Ten lucky winners will receive a Moomin Arabia Love 30th Anniversary Mug (0.3L) along with three recommended products from Natori.

Product Developer Insights

When asked about the key focus during the product development, our team highlighted the challenge of representing the Moomin universe within the limited space available on the packaging. By placing the characters prominently and creatively combining the colors associated with Moomin and Nameraka Cheetara, we aimed to invoke the whimsical spirit of the Moomin world. The message conveyed is one of gratitude as our Nameraka Cheetara continues to gain popularity, with a range of accessible prices inviting customers to collect the entire lineup and enjoy them as snacks or accompaniments.

Product Overview

• - Product Name: Nameraka Cheetara® Series Moomin Package
• - Size: 25g
• - Suggested Retail Price: 151 yen (including tax)
• - Availability: Nationwide in supermarkets, GMS, and convenience stores in the chilled cheese section.
• - Release Period: March 16, 2026 - April 30, 2026

About Moomin

Moomin is a beloved creation of Finnish author Tove Jansson, bringing to life the adventures of Moomin and his friends who seek happiness in everyday life while living in Moomin Valley. With the introduction of Moomin characters on our packaging, we aim to deliver a pinch of happiness through Nameraka Cheetara products.