#Germany #LILYSILK #Munich #Oberpollinger

LILYSILK Opens Its First European Outlet in Munich

LILYSILK, a renowned global silk brand that encourages its customers to live in luxury, has officially inaugurated its first retail store in Europe at the prestigious Oberpollinger in Munich. This significant opening marks a crucial step in LILYSILK's international expansion, allowing European consumers to explore the exquisite craftsmanship of silk products firsthand.

Located on the second floor of Oberpollinger at Neuhauser Straße 18, the store boasts a curated selection of silk fashion, home goods, and lifestyle products. The offerings include luxurious silk bedding and home textiles, high-end women's apparel, loungewear, and a variety of cashmere and wool accessories.

Germany has emerged as a well-established market for LILYSILK in Europe, making Munich a natural choice for the brand's first European retail location. The new store provides an immersive shopping experience for local customers, allowing them to engage with the brand's products and craftsmanship in person. This expansion also addresses the growing demand from LILYSILK's German followers, who have expressed interest in a physical store through social media channels.

The grand opening took place on July 17, where local guests, media representatives, and fashion designers were invited to be among the first to explore the store and its exclusive collection. To celebrate the launch, LILYSILK continues to offer promotional gifts until July 25. Customers can receive a silk hair tie or an eye mask while supplies last. Additionally, those who follow LILYSILK's official Instagram account, share a photo or a story tagging the store's location and @lilysilk, will win an extra silk hair tie. Customers who engage with the grand opening announcement by liking and commenting will also be awarded a silk hair tie.

For customers spending a minimum of 500 euros, there is an opportunity to receive both a silk hair tie and an eye mask. Those who exceed 1,000 euros in purchases are rewarded with a luxury silk pillowcase. The store is open from Monday to Saturday, from 10:00 AM to 8:00 PM.

David Wang, CEO of LILYSILK, emphasized the significance of this launch, stating, "The opening of our first European store at Oberpollinger in Munich is a vital milestone in LILYSILK's global growth. It brings our luxury philosophy and meticulous craftsmanship closer to customers across Europe, providing them with a more personalized and bespoke shopping experience. We look forward to strengthening these relationships as we embark on this new journey.”

For more information about LILYSILK and to explore its product offerings, visit their official website at www.lilysilk.com.