#Hisense #United Arab Emirates #Dubai #FIFA World Cup #MiniLED

Hisense Heats Up The Countdown to FIFA World Cup 2026™

As the FIFA World Cup 2026™ approaches, Hisense, a leading brand in consumer electronics and home appliances, has marked the 50-day countdown with a bold new initiative. The company, renowned as a three-time official sponsor of the World Cup since 2018, is presenting an impressive lineup of products that promises to transform the way fans experience the thrill of the game.

Introducing the Next Generation of Display Technology

At the forefront of Hisense's offerings is the revolutionary RGB MiniLED technology. This cutting-edge feature is embedded in the upscale UR9 Series and the premium UX categories. The UR9 Series is equipped with an RGB MiniLED backlight and Hi-View AI Engine RGB processor, achieving an impressive 100% of BT.2020 color coverage — a significant leap towards accuracy and vibrancy in home viewing experiences. Featuring a native 180Hz refresh rate and a 4.1.2 Multi-Channel audio system fine-tuned by Devialet, this setup creates stadium-quality viewing right from your living room.

During a recent presentation at the Home of FIFA in Zurich, Hisense proudly introduced its new RGB MiniLED TV range while announcing its significant role as the exclusive Video Assistant Referee (VAR) Review TV Provider for the upcoming tournament in the United States, Canada, and Mexico. By upgrading the technology in the FIFA World Cup Video Operation Room (VOR Room), Hisense aims to ensure enhanced color reproduction and clarity for officials reviewing match footage, thereby enhancing the integrity of the game.

Elevating the Home Viewing Experience

Hisense is also redefining home entertainment with its laser display technology, featuring products like the XR10 and L9Q projectors. The Laser Projector XR10 boasts an astonishing 6,000 lumens brightness and an ultra-high contrast ratio of 600001, capable of producing images up to 300 inches. These features enhance clarity and contrast, ensuring that fans won’t miss a moment of fast-paced action during matches. The L9Q Laser TV offers stunning cinema-grade displays up to 200 inches with ultra-short throw projection and vivid color output, creating an unparalleled atmosphere in your living space.

Smart Living Solutions for the Modern Fan

Beyond just entertainment, the Hisense brand seeks to enrich the entire matchday experience with its innovative line of home appliances. The U8 air conditioner, recently honored with a Red Dot Award, merges elegant design with efficient functionality to maintain comfort during thrilling matches. Additionally, the PureFlat Smart Series refrigerator allows for seamless interaction between appliances and devices via the ConnectLife platform, facilitating everything from meal planning to content sharing and enhancing social connections within the kitchen.

Connecting Fans Globally

As anticipation builds towards the FIFA World Cup 2026™, Hisense remains steadfast in its vision of fusing advanced technology with global sporting excitement. The company is dedicated to creating immersive viewing experiences that foster connections among fans, whether through home entertainment or smart living solutions. Their ethos of “Innovating a Brighter Life” continues to resonate, seeking to transform routine moments into extraordinary shared experiences on one of the world's largest stages.

About Hisense

Founded in 1969, Hisense holds a prominent position in the global consumer electronics and home appliance market, operating in over 160 countries. Known for delivering high-quality multimedia products and smart IT solutions, Hisense has gained recognition as a leader in the 100-inch and above TV segment. As the origin of RGB MiniLED technology, the company is committed to advancing the industry and enriching the experiences of its consumers. As an official sponsor of the FIFA World Cup 2026™, Hisense continues to strengthen connections with audiences worldwide through its dedication to innovation and sports partnerships.