#USA #Chief Marketing Officer #Lynnfield #F.L. Putnam #Daniel Darst

F.L. Putnam Appoints Daniel Darst as CMO

F.L. Putnam Investment Management Company (FLP) announced a significant addition to its leadership team with the appointment of Daniel Darst as Chief Marketing Officer (CMO), effective July 1, 2026. This move signifies FLP's commitment to strengthening its brand and expanding its presence in the competitive investment management landscape.

A Seasoned Marketing Veteran

Daniel Darst brings over thirty years of expertise in marketing, specializing in financial services. His career has been marked by senior advisory roles at prestigious organizations such as J.P. Morgan, Neuberger Berman, and Flagstar Bank. He is known for his strategic blend of narrative-driven storytelling and data-driven insights, which he utilizes to create impactful marketing initiatives.

During his tenure in various leadership roles, Darst has successfully implemented marketing strategies that leverage audience segmentation and analytical modeling to not only enhance client acquisition but also improve retention and cross-sell opportunities. With a track record of elevating market positioning for multiple firms, he is expected to bring innovative ideas to FLP.

Vision for Growth

In a statement regarding his new role, Darst expressed excitement about joining FLP at a pivotal growth phase. He stated, "FLP has established a strong foundation, and I see immense potential in unifying our ideas and expertise into a cohesive narrative that resonates with clients and the marketplace."

CEO Tom Manning emphasized Darst's credentials, saying, "Daniel's deep experience in building effective marketing organizations and developing robust strategies will be invaluable as we aim to increase awareness of our firm's capabilities and the unique value we offer to our clients."

The focus will be on increasing brand visibility and ensuring that FLP's message reaches potential and existing clients alike. As FLP navigates new markets and expands its offerings, Darst's insights will play a critical role in achieving these objectives.

About F.L. Putnam

Founded over four decades ago, F.L. Putnam Investment Management Company is a registered independent investment adviser based in Lynnfield, Massachusetts. The firm caters to a wide array of clients, from individuals to multi-family offices, endowments, and foundations. FLP offers an all-encompassing suite of investment solutions paired with financial planning and family office services designed to assist clients in managing and preserving their wealth effectively.

As the company continues to expand, Darst's appointment is not just about enhancing marketing efforts; it symbolizes a renewed commitment to client engagement and market understanding. With his wealth of experience, the future looks promising for both Darst and FLP as they embark on this new chapter together.

For further information on F.L. Putnam and its services, visit FL Putnam's website or connect with them on LinkedIn.