#USA #New York #Privacy Tech #Didomi #Sourcepoint

Didomi and Sourcepoint Join Forces to Build the Future of Privacy Technology

On July 8, 2025, Didomi, a leading provider in global privacy solutions, announced a strategic partnership with Sourcepoint, a data protection technology platform serving over 200 clients worldwide. This collaboration, backed by Marlin Equity Partners, merges the expertise of two pioneers in privacy technology, showcasing their complementary solutions and international talent.

Together, Didomi and Sourcepoint aim to establish themselves as the benchmark for data collection, usage, and attribution while respecting user privacy across various digital platforms and channels. The newly formed platform will assist publishers and advertisers in developing smarter data strategies, leading to improved return on investment (ROI) in marketing and advertising, alongside enhanced monetization opportunities.

One of the fundamental objectives of this alliance is to explore how personalized experiences can be offered within the framework of transforming customer journeys, especially with the rise of artificial intelligence (AI). “The marketing and advertising ecosystem is continually evolving, with privacy at its core and AI gaining increasing prominence,” said Romain Gauthier, CEO and founder of Didomi. He emphasizes that both companies share a vision of building the most advanced privacy infrastructure that integrates trust, compliance, and performance. “We want to redefine privacy as a strategic growth driver, guiding our clients through this new landscape dominated by AI and hyper-personalization.”

Ben Barokas, co-founder and CEO of Sourcepoint, expressed excitement about joining Didomi's team. “Since 2015, our mission has been to help the world’s most influential brands turn privacy compliance into a catalyst for better business outcomes. Together, we can significantly amplify how companies collect, manage, and activate first-party data while remaining at the forefront of AI advancements and emerging trends.”

Brian Kane, co-founder and COO of Sourcepoint, echoed the sentiment by highlighting the increasing complexity of data protection regulations globally. “Businesses need more than just technology; they require a partner that combines robust solutions with high-level support. That is precisely what we are building with Didomi: assisting our clients not only in adapting but in leading the way.”

The acquisition of Sourcepoint is supported by Didomi's new investor partner, Marlin Equity Partners, and adds to the previously made acquisition in April of Addingwell, a company specializing in server-side tracking infrastructure. This partnership signifies a future where privacy-centric solutions are pivotal in driving business success while complying with regulations. For more information, visit Didomi and Sourcepoint.