Haruulala x Shimauma
2025-12-04 01:38:23

Haruulala Organic and Shimauma Print Join Forces for a Unique Collaboration

Haruulala Organic x Shimauma Print: A Heartfelt Collaboration



A new collaborative initiative has emerged from the partnership of Haruulala Organic, a brand championing organic cotton baby and children's clothing, and Shimauma Print, known for its innovative photo book services. This unique campaign, aimed at shedding light on the critical issue of child labor in Bangladesh, will officially launch on December 4, 2025.

Haruulala Organic, operated by Sunday Morning Factory, demonstrates a steadfast commitment to improving children's futures by promoting ethical production practices. The brand's mission to combat child labor includes establishing a manufacturing facility in Bangladesh, which now provides stable employment opportunities to impoverished families, allowing children to pursue education instead of work.

The collaboration emphasizes the shared values of both brands: a desire to create a brighter future for children. The custom-designed photo book templates encapsulate Haruulala's signature color palette and beloved textiles, allowing families to capture and preserve precious moments in a visually appealing way.

Photo Book Templates


The introduction of two exciting templates, fanfare! and BLUE BIRD, exemplifies the collaboration’s artistic vision, inviting families to reminisce about joyful times as they flip through the pages.

For those eager to celebrate this collaboration, an exciting Instagram giveaway will coincide with the launch. Here’s what you need to know to participate:

  • - Campaign Duration: From December 4 at 10:00 AM to December 18 at 4:59 PM.
  • - Prizes: One lucky winner will receive:
1. One clothing item from Haruulala Organic
2. A professional photo shoot with hair and makeup in Fukuoka or its surrounding area
3. A photo book featuring images from the photo shoot.
  • - How to Enter:
STEP 1: Follow both Haruulala’s official (@haruulala_organic) and Shimauma Print (@shimaumaprint) Instagram accounts.
STEP 2: Like the campaign post on Shimauma Print’s Instagram account.

About Haruulala Organic


Haruulala Organic is committed to creating high-quality, eco-friendly baby and children’s clothing using organic cotton. The brand prioritizes gentle materials suitable for babies’ sensitive skin, combined with enchanting designs that appeal to parents. Established in 2017, Haruulala Organic has made significant strides in addressing child labor by developing a sustainable business model that uplifts local communities in Bangladesh.

In addition to using organic cotton, they have implemented solar power solutions in their factories and initiated afforestation programs to mitigate carbon emissions, reflecting an unwavering commitment to environmental stewardship.

About Shimauma Print


Shimauma Print operates under the mission of “Bridging all moments,” providing specialized online print services. Their offerings include photo prints, photo books, and greeting cards, alongside complementary services like Shimauma Albums and Shimauma Publishing. With a robust membership base exceeding 6 million, they have fostered a community that values the tangible preservation of cherished memories.

A Shared Vision


The collaboration between Haruulala Organic and Shimauma Print represents more than just a marketing campaign; it’s a heartfelt commitment to creating lasting memories while promoting ethical practices in the fashion industry. Through engaging community initiatives like this, both brands continue to exemplify how love for children can translate into actionable change.

For a closer look at Sunday Morning Factory's endeavors, catch their feature on Fuji TV’s “Future Runners” here.

Company Details

Company Name: Sunday Morning Factory Inc.
Established: March 2017
Representative: President Masato Nakamura
Location: 4-14-1, Tanotsu, Higashi-ku, Fukuoka
Business Focus: Manufacturing and selling baby clothes
Website: sundaymorning-f.com
Brand Site: haruulala.life
Instagram: @haruulala_organic
Contact Email: [email protected]



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Topics Consumer Products & Retail)

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