#Japan #Tokyo #NIVEA #8x4 MEN #Deodorant Paste

Nivea's Latest Innovation: 8x4 MEN Deodorant Paste

Nivea Kao Corporation, under the leadership of President Masaya Iwasaki, is set to launch the 8x4 MEN Deodorant Paste on February 7, 2026. As summer temperatures continue to rise and last longer, there is a growing awareness among men regarding sweat and odor, leading to a significant expansion in the men’s deodorant market. In response to these changing needs, 8x4 MEN is introducing its sweat-stopping, odor-fighting solution that utilizes a unique cushion puff to apply a paste that effectively penetrates the skin.

The Need for Effective Sweat Care

In the context of increasingly severe summer conditions, the demand for male deodorant products is on the rise. The term 'extreme heat' has become more commonly referenced, and forecasts suggest that this trend will continue. A growing number of men report feeling excessively sweaty and sticky, indicating a heightened awareness regarding body odor. According to a study conducted by Nivea Kao, over half of men aged 30 to 50 expressed concerns about sweating and body odor. Some even engage in meticulous checks to ensure they remain odor-free, often reapplying deodorant throughout the day.

Recognizing these concerns, 8x4 MEN has designed the Deodorant Paste for easy application, emphasizing that a single morning application can provide all-day odor protection. The goal was to allow men to go about their day without worrying about their scent.

Advanced Formulation

The formula includes a powerful dual-action active ingredient system with burnt alum (potassium aluminum sulfate) and IPMP (isopropyl methylphenol), designed to eliminate odor-causing bacteria and keep users feeling fresh all day long. This innovative deodorant also features highly absorbent dry powder technology, ensuring that users stay dry and comfortable, even in extreme heat. The product was crafted as an essential tool for tackling the challenges posed by severe summer conditions.

Easy to Use

The application method features a cushion puff that makes it easy to see the right amount to apply. The puff conforms to the contours of the underarm area, ensuring that it spreads the soft paste evenly and penetrates deeply into the skin. It is designed to adhere effectively, even in the presence of body hair, ensuring full coverage. Additionally, the puff is designed to be antimicrobial, adding an extra layer of hygiene.

Continued Innovation with 8x4 MEN

Moving forward, 8x4 MEN is committed to keeping pace with the evolving grooming needs of men. By offering effective deodorization and a refreshing sensation, they aim to empower men in their everyday lives.

Product Details

• - Product Name: 8x4 MEN Deodorant Paste (Pharmaceutical product)
• - Volume: 25g
• - Release Date: February 7, 2026, Nationwide

Unmatched Features

• - Effective sweat care.
• - All-day protection from odors with a single application in the morning.
• - Features a cushion puff for easy application.
• - Dual-action efficacy with burnt alum and IPMP against body odor.
• - Long-lasting dryness which keeps the skin feeling comfortable throughout the day.

Enhanced 8x4 MEN Deodorant Spray

Alongside the launch of the Deodorant Paste, 8x4 MEN will also refresh its Deodorant Spray series to block body odor effectively. The spray features odor-neutralizing capsules and skin-soothing elements, ensuring maximum effectiveness and lasting freshness.

The 8x4 MEN Range

Whether dealing with underarm odor or foot odor, the 8x4 MEN brand offers specialized products to cater to various body care concerns. Each variant is color-coded to simplify the selection process, ensuring men can find the perfect match for their specific needs.

For inquiries, customers can contact the Kao Corporation support line at 0120-165-699.