#Japan #Tokyo #FamilyMart #Local Products #Tsukuba Express

Tsukuba Express 20th Anniversary Collaboration

On September 9, 2025, FamilyMart will launch two special collaboration products to celebrate the 20th anniversary of the Tsukuba Express (TX). These offerings include the "Mega Onigiri Tsukune using Tsukuba Chicken" priced at 276 yen (including tax: 298 yen) and "Tearable Brioche Bread with Ibaraki-Produced Andesu Melon Jam & Whipped Cream" priced at 147 yen (including tax: 158 yen). These items will be available at selected stores in the Kanto region.

Celebrating Together: 20 years of Service

The theme of the 20th anniversary celebration is "Together for 20 Years," emphasizing gratitude towards passengers and local communities. Recognizing this milestone, FamilyMart developed these products adorned with a commemorative logo. The initiative focuses on three key concepts:
1. Convenience and Reliability: The onigiri and brioche bread are designed for easy consumption during travel, catering to the fast-paced lifestyle of commuters.
2. Inclusive Flavor Profiles: The products are crafted to appeal to a wide age range, from children to the elderly, ensuring that everyone can enjoy them.
3. Regional Value and Promotion: By utilizing locally sourced ingredients, these offerings support regional industries and promote local culture.

Through these concepts, FamilyMart aims to provide delightful products for everyone along the Tsukuba Express line.

Product Details

Mega Onigiri Tsukune using Tsukuba Chicken

• - Price: 276 yen (298 yen tax included)
• - Release Date: September 9, 2025
• - Release Areas: Selected stores in Ibaraki, Saitama, Chiba, and Tokyo, approximately 1,200 outlets.
• - Description: This substantial onigiri combines flavorful soy sauce rice with about 23 grams of Tsukuba chicken tsukune, creating a filling snack that represents local tastes.

Tearable Brioche Bread with Ibaraki-Produced Andesu Melon Jam & Whipped Cream

• - Price: 147 yen (158 yen tax included)
• - Release Date: September 9, 2025
• - Release Areas: Approx. 4,000 locations in Ibaraki, Saitama, Chiba, and Tokyo.
• - Description: This fluffy brioche envelops a delightful jam and whipped cream blend, inspired by the six-car train design for easy shareability.

About Tsukuba Express

On August 24, 2025, the Tsukuba Express will mark 20 years of service, constantly striving to evolve as a beloved railway. With this celebration, they reflect on the community’s support over the years and look forward to continued improvement and engagement.

For more information, visit the Tsukuba Express 20th Anniversary Special Site.

FamilyMart, under the slogan "With you, convenience, FamilyMart," aims to create an indispensable community presence, emphasizing strong connections with every customer.