#United States #New York #K-Beauty #Amorepacific #MAMONDE

MAMONDE's Exclusive Amazon Launch - A New Era for K-Beauty

MAMONDE, a prominent Korean skincare brand renowned for its floral science innovations, is poised to launch exclusively on Amazon Premium Beauty this May. This significant collaboration, announced by Amorepacific, is part of a broader strategy to expand its footprint in the U.S. market, addressing growing consumer demand for authentic and effective K-Beauty products.

According to Julien Bouzitat, Senior Vice President at Amorepacific North America, this is the fourth new brand introduced to their U.S. portfolio in just over a year. The launch highlights the company's commitment to providing genuine and results-driven K-Beauty brands through reliable and digitally oriented retail partnerships such as Amazon. Bouzitat emphasized the robust momentum behind K-Beauty in the U.S. market, drawing parallels to its explosive growth in Korea, making MAMONDE a central player in the next wave of K-skincare aimed at younger, tech-savvy consumers seeking transparency and effectiveness in skincare.

MAMONDE's brand philosophy—'Give Your Skin Its Flowers'—captures its modern approach to skincare, which is firmly rooted in over 30 years of innovative floral research. The brand employs proprietary technology called Hyper-Flora™, integrating flower-extracted ingredients like Rose Peptide and Chamomile Blue Azulene with renowned skincare components like PHA and Niacinamide. This results in a range of products designed to provide visible and effective skin results for a new generation that values aesthetics as much as efficacy.

The brand's product line-up available through Amazon Premium Beauty includes three standout collections:
1. Flora Glow Rose - Promoting glass-like skin;
2. Calming Shot Blue Chamomile Azulene - Designed for soothing hydration;
3. Moisture Barrier Ceramide - Focused on deep skin nourishment.

MAMONDE's hero products, which include the Flora Glow Rose Daily Liquid Mask, Calming Shot Blue Chamomile Azulene Facial Serum, and the signature Flora Glow Rose Water Toner, have already garnered acclaim. Notably, the Flora Glow Rose Daily Liquid Mask has become a bestseller with impressive sales statistics, underscoring its popularity and effectiveness. The innovative leave-on liquid mask format provides daily use convenience, while the Calming Shot Facial Serum promises refreshing hydration, cooling the skin and reducing redness.

Wendy Franks, General Manager of Health and Beauty at Amazon U.S., expressed excitement about the launch, highlighting MAMONDE’s vibrant floral-inspired products as perfectly aligned with shopping trends favoring K-Beauty solutions. This partnership aligns with Amazon’s strategy to enhance its offering in the beauty segment, providing a unique shopping experience that is accessible and reliable for consumers.

The exclusive MAMONDE collection will be featured on Amazon Premium Beauty, signaling a significant step for Amorepacific in its mission to bring innovative skincare solutions to a wider audience. As digital and online shopping continues to evolve, this launch promises to revolutionize how and where consumers engage with K-Beauty products, with MAMONDE leading the charge.

To explore the full range of MAMONDE products, visit amazon.com/mamonde.

About MAMONDE

MAMONDE is a contemporary Korean skincare brand that draws inspiration from the wealth of botanical knowledge gathered over three decades, particularly focusing on floral science. Utilizing its proprietary technology, the brand offers gentle yet high-performance skincare solutions making Korean beauty innovations attainable for global consumers seeking a healthy and radiant complexion. As part of a diverse portfolio under Amorepacific, MAMONDE is committed to delivering reliable skincare formulations infused with nature’s best ingredients.