#Japan #Osaka #Immedio #SmartF #Nexsta

Transforming Exhibition Operations with Immedio Forms

In the rapidly evolving landscape of manufacturing, capturing leads during exhibitions has become critically important. However, for many companies, especially in the manufacturing sector, there are challenges in converting these leads effectively. Immedio Inc. has introduced a game-changing solution, Immedio Forms, which is now being utilized by Nexsta, a provider of manufacturing management cloud solutions, specifically their product SmartF. This partnership highlights a significant advancement in optimizing lead management at exhibitions, reducing response time dramatically.

Challenges Faced by Nexsta

For Nexsta, exhibitions represent a vital channel for generating leads. However, a traditional process involving manual data entry of business cards and inquiry forms created delays. Previously, they faced a time-lag of up to a week before starting the follow-up with leads due to inefficiencies in their data collection process. The challenges included subpar OCR (Optical Character Recognition) accuracy, which led to cumbersome corrections. Additionally, the output CSV data from their previous tools was in a complex format, making it difficult to import smoothly into their internal systems. Such delays risked losing potential leads at critical moments when customer interest was high.

Why Immedio Forms?

The decision to adopt Immedio Forms was driven by its superior OCR accuracy and user-friendly interface, crucial for handling the fast-paced environment of exhibitions. Nexsta needed a tool that could ensure accurate information collection even during busy interactions at the event. The previous systems were prone to errors when reading business cards and visitor badges, often requiring additional time to rectify and organize information effectively.

By implementing Immedio Forms, Nexsta can now seamlessly integrate lead data entry into their exhibition process, utilizing accurate business card information directly into form submissions, enhancing overall operational efficiency.

Remarkable Results Post-Implementation

Since the integration of Immedio Forms, Nexsta has experienced rapid improvements in their lead management process. What previously took several days to reflect in their systems has now been condensed to as little as 1 to 2 hours. This change officially allows their inside sales teams to initiate follow-ups on the same day as the exhibition, thereby achieving immediate responses.

Moreover, the implementation of automated lead segmentation logic has enabled their inside sales team of five to respond equitably and quickly to leads across various industries. While some manual processes remain, there are plans to fully integrate with HubSpot to further reduce workload associated with closing deals. This new framework aims to improve conversion rates by more than 20% moving forward.

Future Aspirations with Immedio Forms

Nexsta is not stopping there. They are already contemplating further enhancements to their sales processes using Immedio Forms. Plans to extend operations will allow for real-time appointment scheduling and on-the-spot coordination of meeting dates during exhibitions. This continuity is designed to maximize lead conversions, ensuring that lead generation and appointment setting are linked more efficiently than ever.

Nexsta's commitment to embracing digital solutions is not merely about streamlining data entry; it aims to transform every analog interaction at exhibitions into valuable digital insights that inform product development and marketing strategies. Their strategy of utilizing Immedio Forms not only enhances lead collection but also drives productivity increases specifically within small to medium-sized manufacturing firms.

The goal is clear: accelerate the adoption of SmartF to improve overall productivity and effectiveness in the manufacturing sector.

Company Profiles

Nexsta

• - CEO: Hiroki Nagahara
• - Headquarters: 12F Hankyu Terminal Building, 1-1-4 Shibata, Kita-ku, Osaka
• - Services: Supply of Manufacturing DX Cloud System - SmartF
• - Corporate Site: Nexsta

Immedio

Immedio is dedicated to increasing successful appointment closures through its AI-driven Inside Sales solutions. Their mission is to connect creators and users seamlessly for mutual growth.

• - Headquarters: 4F Daiichi Akatsuki Building, 1-19-9 Dogenzaka, Shibuya-ku, Tokyo
• - CEO: Hideki Hamada
• - Founded: April 1, 2022
• - Services: Provision of AI Inside Sales Systems - Immedio
• - Corporate Site: Immedio