#Japan #Tokyo #THE WHY HOW #B2B Consulting #AI Value-Up

Introduction

THE WHY HOW DO COMPANY has introduced a new consulting service called "AI Value-Up Consulting," aimed specifically at external businesses. This initiative aligns with their mid-term management policy announced in May 2026, which emphasizes enhancing corporate value through artificial intelligence and human resources. The service capitalizes on the extensive knowledge and insights that the company's group has developed across various industries, enabling them to foster growth in external enterprises.

Service Overview

This consulting service leverages the operational resources honed through the company's experiences in management. Its main objective is to assist external organizations in elevating their value. The consulting approach focuses on various aspects, including network expansion, continuous value enhancement mechanisms, and support in recruiting, partnerships, and collaborative ventures.

Why is it Necessary Now for B2B Companies?

Many B2B companies possess excellent products and unique strengths but struggle to convey these qualities effectively, which leads to missed opportunities in sales, collaborations, and recruitment. With the rapid advancement of AI, tasks such as production, planning, and information organization can be accelerated. However, it's crucial to focus on implementing effective operational models that guarantee results rather than merely introducing tools. THE WHY HOW DO COMPANY aims to deploy successful frameworks in collaboration with AI for external businesses, using insights derived from their media operations, marketing practices, and M&A expertise.

Core Pillars of the Service

The AI Value-Up Consulting service is built upon three primary pillars that support increased inquiries, orders, and contributions to sales and profits:

1. Brand and Sales Creative Production:
The service supports companies in creating a comprehensive range of materials including company profiles, proposals, landing pages, videos, comics, music, and digital archives that share their company stories, leveraging media and marketing insights along with AI technology.

2. Network Expansion and Team Building Support:
This pillar focuses on identifying potential partners and co-creation collaborators, aiding in community building, and supporting relationships that lead to successful sales alliances and recruitment efforts.

3. New Business Creation and Management Support:
Consulting is provided in the areas of hypothesis testing for new business ventures and post-acquisition integration, along with operational improvements and automation, utilizing group expertise in M&A and PMI.

Final decisions regarding the publication, dissemination, and contracts will always involve human oversight, ensuring a responsible operational framework.

Essential Management Resources

The foundation of this service draws upon several management resources that have been nurtured within the company. Rather than simply offering advice or AI tools, the company is committed to embedding their hands-on experience and successful methodologies into the clients' business models. The comprehensive management resources include:

• - Industry insights and practical know-how from M&A and PMI across various sectors.
• - Established media outreach and influence through successful practices in communication.
• - A network of researchers and experts that brings deep societal and human understanding into the business approach.
• - A collaborative network of CxOs, specialists, and creators, complemented by AI and automation to speed up production, research, and standard operations.

The expertise gained from various subsidiaries, including Cowell, Goodman, and others, will be harnessed to elevate the value of external companies.

Implementation Evidence

A noteworthy highlight includes a collaborative verification project with Iropp and SEEDER that analyzed feedback from over 7,000 genuine customers through generative AI, establishing a methodology to transform customer touchpoints into revenue engines.

Key findings delineate the shifting perception of aging and identify market opportunities in the positive aging sector, showcasing the potential for AI-driven CRM applications in diverse industries.

Utilizing Social Sciences and Humanities

As efficiency escalates through AI, the value increasingly lies in the understanding of people and society that cannot be quantified numerically. The company leverages its network of researchers and experts cultivated through CHALLENGER media interviews to incorporate perspectives from social psychology, marketing, and the sociology of technology into its services.

Service Provision Flow

1. Assessment and Diagnosis: Visualization of business operations and identification of AI utilization priorities.
2. 30 Day Implementation: Creating primary creative materials and enhancing inquiry pathways.
3. 90 Day Execution: Mass production of content while solidifying sales and collaboration strategies.
4. Expansion: Supporting new business initiatives and value enhancement as ongoing prospects arise.

Value Creation Partner System

Collaborating with the management personnel platform, CHALLENGER CAREER, involved experts and creatives join projects based on their practical experience.

Future Directions & Impact on Business Performance

As THE WHY HOW DO COMPANY continues to develop its service framework and AI infrastructure, it's currently evaluating any potential impact this initiative may have on its fiscal performance. Updates will be communicated promptly if significant developments arise.

Company Overview

THE WHY HOW DO COMPANY

• - Address: 22 Aizumicho, Shinjuku, Tokyo
• - Established: July 2004
• - TSE Standard Listing: 3823
• - President: Shingo Kameda
• - Website: twhdc.co.jp

For inquiries regarding this initiative, contact THE WHY HOW DO COMPANY's AI Value-Up Division at 03-4405-5460 or use their contact form. This announcement aims to provide insights into the company's initiatives and does not guarantee future financial results.