#United States #New York #Career Development #AI Training #Per Scholas

Per Scholas Unveils New Brand Identity

In a significant move marking its evolution over the past three decades, Per Scholas, a national talent accelerator, has introduced a refreshed brand identity aimed at better reflecting its current trajectory and future aspirations. The unveiling of this evolved branding comes as the landscape of work continues to shift rapidly, largely due to advancements in technology and artificial intelligence.

Per Scholas has long been known for offering no-cost training programs tailored for high-demand careers, focusing on equipping individuals with the necessary skills to thrive in the modern job market. According to Plinio Ayala, the CEO of Per Scholas, the organization has adapted continuously in response to the evolving needs of both the workforce and employers. "Our mission hasn't changed; the world around us has," says Ayala. With this brand evolution, Per Scholas intends to clearly signify its role in shaping the future workforce.

The new tagline, “Accelerating Careers. Transforming Lives,” encapsulates the organization’s dual commitment: to prepare individuals with today’s relevant skills while aiding in building adaptable careers for the future. As Per Scholas navigates these transformative times, its focus has sharpened on readying learners to become AI-native professionals and guiding them towards careers that withstand disruptions in various sectors, including infrastructure, advanced manufacturing, and cybersecurity.

Caitlyn Brazill, the President of Per Scholas, emphasized that this evolution is more than cosmetic. She stated, "It is an opportunity to communicate greater impact, renewed purpose, and the strategic shifts we are making to learners, employers, and funders." The commitment to fostering a workforce supported by AI-centric training is part of what sets Per Scholas apart from other talent development initiatives.

The expansion into critical infrastructure sectors aligns well with the growing demands of the AI economy. Programs focusing on Critical Facilities, Semiconductor Fabrication, and Low Voltage are designed to provide hands-on technical skills that meet immediate employer needs. As these new programs develop, they will complement Per Scholas’ existing expertise in IT, networking, cloud computing, and cybersecurity.

Partner organizations, including Cognizant, echo the importance of Per Scholas’ mission. John Kim, Cognizant’s Chief Legal Officer, stated, “Per Scholas has consistently evolved its training and employer network to meet the changing needs of the AI economy.” This ongoing partnership illustrates a commitment to bridging the talent gap in technology-related roles, ensuring skilled individuals can enter the evolving workforce.

The announcement also highlights significant outcomes achieved through Per Scholas’s training. Since its inception in 1995, the organization has trained over 35,000 professionals across 25+ campuses. Notably, graduates see their earnings increase on average 2.5 times their pre-training wages in entry-level positions post-graduation. Each dollar invested in Per Scholas reportedly yields an impressive $8 in economic return, attesting to its broader impact on the economy. Furthermore, a graduation rate of 85% signifies the effectiveness of its training model in preparing individuals for high-growth careers.

Per Scholas’ ability to adapt and address both the immediate and long-term needs of tomorrow’s economy positions it as a vital player in the talent development space. As the organization seeks to balance effective workforce strategies with educational advancements, its new branding serves as a visual representation of its mission to foster economic opportunity and mobility for diverse populations.

In conclusion, the evolution of Per Scholas’ brand identity not only marks a celebration of three decades of work in accelerating careers but also reinforces its ongoing commitment to navigating the complexities of the modern job market. As this organization continues to build a future-ready workforce, the implications of its evolution resonate beyond its immediate community, contributing positively to the economy as a whole.

About Per Scholas
Founded in 1995, Per Scholas is a nationally recognized talent accelerator that provides no-cost training for underrepresented communities across the United States. By closing the skills gap, Per Scholas helps connect individuals with high-demand careers in sectors such as data centers, AI, advanced manufacturing, and cybersecurity.

Visit PerScholas.org to learn more about their programs and impact.