#Japan #Tokyo #KOSE #Kiko Mizuhara #Serum Veil Deep Repair

KOSÉ Launches New TV Commercial for Serum Veil Deep Repair

On August 18, 2025, KOSÉ Corporation will initiate a nationwide broadcast of a new television commercial (TVCM) featuring renowned actress Kiko Mizuhara. The commercial promotes the highly efficient beauty serum ‘Serum Veil Deep Repair,’ which has secured the top sales spot for serums in Japan. With a focus on deeply hydrating and nourishing the skin, the product leverages KOSÉ's advanced technology and is part of their specialized skincare line, ‘ONE BY KOSÉ.’

In the upcoming commercial, titled ‘Soft and Moist Skin,’ Kiko Mizuhara showcases her own beautifully hydrated skin, emphasizing the serum's unique ability to not just provide moisture but also support the skin in producing its own hydration. This innovative approach, featuring Japan's first active ingredient ‘Rice Power® No.11,’ aims to improve skin moisture retention beyond standard hydration techniques.

From August 21 to September 15, 2025, KOSÉ will also run a ‘3-Day Hydration Experience Campaign,’ offering 5,000 winners the chance to receive samples of the Serum Veil Deep Repair along with the new moisturizing lotion and emulsion launching concurrently on August 21.

CM Insights from Kiko Mizuhara

Reflecting on the One-Year Gap

Kiko commented on filming the ONE BY KOSÉ CM after a year, expressing surprise at how quickly time had passed. She shared her thoughts on conveying the product’s moisturizing benefits, revealing that she approached the project with creativity and determination. Kiko reflected on the challenges involved and hopes for the outcome to resonate positively with viewers.

Review of New Products

Regarding the newly launched moisturizing lotion and emulsion, Kiko noted that she had originally used the serum with other skincare products. After trying the entire line, she was impressed by how well they integrated; she found that the new products perfectly suited her skin type, enhancing its moisture content effectively.

Discovering Ideal Skin

Kiko highlighted that when her skin looks great, her confidence flourishes. She spoke of her routine of using the lotion and emulsion ahead of the shoot, translating to a sense of security and satisfaction, especially when confronted with the camera. She also mentioned her children’s smooth skin as a personal ideal to strive for.

Personal Fulfillment

In the realm of personal fulfillment, Kiko attributed her satisfaction to the current state of her skin and her experiences in the spotlight. She shared her happiness with finding products that align perfectly with her skin's needs, and added that her recent pastime—sewing—has brought creativity and joy to her daily life. Moreover, she expressed how her children’s laughter provides emotional nourishment.

Commercial Details

• - Title: ‘Soft and Moist Skin’ (15 seconds)
• - Start Date: August 18, 2025
• - Broadcast Area: Nationwide
• - Watch the CM on YouTube
• - Featured Personality: Kiko Mizuhara

Kiko Mizuhara’s Profile

Debuting as a model in 2003 and later branching into acting with various films and television series, Kiko Mizuhara has made a significant mark in the entertainment industry. Recent works include leading roles in television dramas and an upcoming film release.

Campaign Information

The campaign will launch on the official brand site starting August 21, 2025, with applications accepted through September 15. Participants can win samples of all three products combined for a hydration experience.

Product Overview

The Serum Veil Deep Repair is an innovative medicinal hydrating serum enriched with the unique Rice Power® No.11. Tailored to improve skin moisture retention, it also contains additional hydrating ingredients designed to deeply nourish the skin. The prices are set at a user-friendly range to make premium skincare accessible.

For further inquiries regarding this release, please contact:
KOSÉ Corporation Consumer Brand Division, Public Relations Planning Department
Email: [email protected]

Explore more about the ONE BY KOSÉ brand here.