#Japan #Tokyo #Hair Care #THE ANSWER #pop-up events

Discover THE ANSWER at Exciting Pop-Up Events

From October 1 to October 7, 2025, @cosme TOKYO will light up with the interactive pop-up event for the hair care brand "THE ANSWER" by Kao Corporation. Following this, @cosme OSAKA will host the same event from October 15 to October 21, 2025. This special event offers attendees a chance to explore the innovative qualities of a highly-praised shampoo while engaging in fun quiz activities.

The Brand Journey

"THE ANSWER" was born out of Kao's 100 years of hair care research and since its launch in the fall of 2024, it has achieved remarkable success, surpassing cumulative shipments of over 2.2 million units. Its flagship product, shampoo, marked a significant breakthrough in hair care with the world’s first incorporation of five essential beauty ingredients highly regarded for their repair capabilities. The unique, serum-like texture of the shampoo allows for easy application and effective cleansing, gathering positive feedback from consumers and winning numerous awards for best cosmetics.

The Pop-Up Experience

The pop-up event, titled THE ANSWER LAB, will feature an experimental display where participants can roam around while solving quizzes based on the displayed information. Those who answer correctly will receive product samples as a reward. Additionally, attendees will have the opportunity to experience new products like the ジアンサー コンプリートラメラミルク which launches on October 1, allowing visitors to explore its texture and scent.

Furthermore, there’s an exclusive purchasing incentive: For every purchase of ¥1,500 or more, customers will receive a mini sample of the ジアンサー コンプリートラメラミルク. However, the samples are limited in quantity, so customers are advised to arrive early to seize this opportunity!

Event Details

@cosme TOKYO

• - Location: Atcosme Tokyo Pop-Up Space, 2nd Floor (1-14-27 Jingumae, Shibuya, Tokyo)
• - Date: October 1 to October 7, 2025 (11:00 AM - 9:00 PM)
• - Website: @cosme TOKYO

@cosme OSAKA

• - Location: Atcosme Osaka Pop-Up Space (3F, Lucua Osaka, 3-1-3 Umeda, Osaka)
• - Date: October 15 to October 21, 2025 (10:30 AM - 8:30 PM)
• - Website: @cosme OSAKA

Please note that entry may be restricted to ensure a smooth experience in case of high attendance.

Highlighting THE ANSWER's Essence

The flagship product, the "ジアンサー スーパーラメラシャンプー", employs Kao’s innovative Lamellar Platform Technology, which captures hair care components efficiently within a lamellar structure. This ensures up to 12 times more effective ingredient delivery, setting new standards within the industry.

Conversely, the EX Treatment Series offers three variants tailored to specific hair damage challenges:
1. For everyday damage (moisture, UV exposure), there's the ジアンサー EXモイストヘアトリートメント.
2. For heat damage from styling tools, ジアンサー EXグロスヘアトリートメント is available.
3. The ジアンサー EXリペアヘアトリートメント addresses color damage from dye practices.
These innovative products aspire to enrich hair with moisture, shine, and overall resilience, leading to beautifully healthy hair.

Ultimately, "THE ANSWER" stands out with its commitment to quality and groundbreaking effects, as evidenced by its multiple awards, including the esteemed Best New Product Award 2025 at the @cosme awards. Experience this gentle revolution in hair care firsthand at the pop-up events and become part of the dynamic story that "THE ANSWER" represents in the beauty industry.