Experience the Magic of Harry Potter at ITS’DEMO This Halloween!

Discover the Harry Potter Collection at ITS’DEMO

Diving into the magical realm of Harry Potter, ITS’DEMO, a lifestyle store operated by Lifestyle Innovation Co., is set to unveil its exclusive collection in collaboration with the beloved film series starting from October 17. This exciting launch promises a delightful array of items inspired by the enchanting world of wizardry and is perfect for the Halloween season.

ITS’DEMO aims to create moments of joy in daily life, focusing on products and services that are 'a little happy,' 'thoughtful,' and 'helpful.' As a lifestyle store bustling in urban transit areas, it encourages customers to stop by any time, making them feel good.

The Harry Potter saga chronicles the journey of a young wizard, Harry Potter, who discovers his magical heritage and attends the Hogwarts School of Witchcraft and Wizardry. Throughout his adventures, he faces various challenges, including confronting the dark wizard Lord Voldemort, making unforgettable friendships, and navigating the magical world.

This collection features original collaboration items inspired by popular sweets from the wizarding world, including Honeydukes and Bertie Bott's Every Flavor Beans, exclusively available at ITS’DEMO. Shoppers will also find pre-release items before they hit other stores, ensuring a unique shopping experience.

Collection Highlights

Exclusive ITS’DEMO Original Collaboration Items

- Sagara Tote Bag: This spacious tote features intricate embroidery of the Honeydukes logo and vibrant Bertie Bott's beans. Available in two styles for versatile use:

- Sagara Tote Bag: ¥3,630 (tax included)
- Sagara Mini Tote: ¥2,860 (tax included)

- Sagara Embroidered Pouch: Three designs of fluffy, three-dimensional pouches are available:

- Sagara Pouch: ¥2,750 (tax included) - spacious enough for cosmetics or travel essentials.
- Diamond Sagara Pouch: ¥2,090 (tax included) - a simple design with the Honeydukes logo.
- Circle Sagara Pouch: ¥2,090 (tax included) - features detailed embroidery and includes a carabiner for attachment to bags.

Pre-release Inline Items

- Mirror: A handy mirror with magnification for close-up checks, priced at ¥1,650 (tax included).
- Clear Pouch: A practical yet stylish clear pouch that sparkles like magic with its shimmering content, available for ¥2,630 (tax included).
- Accessory Case: A portable accessory case that keeps items organized with dividers, available for ¥1,980 (tax included).

Don't miss the chance to explore these magical goodies. Visit the ITS’DEMO store or check out the online shop to indulge in this fantastical collection!

Special Site: ITS’DEMO Collection
Note: Availability may vary by store. All prices include tax.

Launch Dates

- Online Release: October 17 (Friday)
- In-store Release (subject to certain stores): October 17 (Friday)

Company Overview

- Name: Lifestyle Innovation Co., Ltd. (100% subsidiary of Lifestyle Creation Co.)
- Headquarters: 1-18-18 Ebisu, Shibuya, Tokyo
- Website: World Group
- Official Online Store: ITS’DEMO Online