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Toyota Connected's 25th Anniversary: A Celebration of Legacy and Future

On October 6, 2025, Toyota Connected, headquartered in Nagoya, Aichi Prefecture, will celebrate its 25th anniversary. Under the leadership of President Keiji Yamamoto, the company introduced this year's slogan, "Connecting 25 Years of Passion - We are celebrating our founder’s legacy," as a way to express gratitude for its past and strengthen bonds for the future. To commemorate this milestone, a special ceremony was held within the company.

The ceremony featured heartfelt greetings from President Yamamoto and the inaugural "TC Culture Awards." This award aims to recognize employees who embody five cultural values identified through a grassroots project led by employees themselves, focusing on the company’s vision for the future. Through internal voting, winners were selected based on their actions and attitudes, reinforcing the core values and culture cherished by Toyota Connected.

In line with the 25th-anniversary celebrations, Toyota Connected is also set to launch a new owned media site titled "Add Venture! Times" shortly. This platform will feature articles dedicated to various cultures within the company, sharing insights into its people and ongoing projects, bringing the modern-day narrative of Toyota Connected to life. Additionally, interviews and profiles of award-winning employees from the TC Culture Awards will be highlighted on "Add Venture! Times," allowing readers a glimpse into the individuals who embody the company’s spirit.

As we mark this significant milestone, Toyota Connected extends its heartfelt gratitude to all those who have supported the company over the past 25 years. The company remains committed to its vision of connecting people, cars, and society to create an enriched and vibrant mobility experience.

Stay tuned for more updates and stories on our journey on the anniversary special page at Toyota Connected 25th Anniversary. Follow us on Facebook at Toyota Connected Facebook or check our insights from the public relations team on Note. We look forward to what the future holds as we continue this journey together, striving for excellence in the mobility space.