#United States #Cleveland #Financial Wellness #KeyBank #Secured Credit Card

Achievement in Financial Empowerment

KeyBank recently announced a significant milestone in its Key Secured Credit Card® program, surpassing 40,000 graduates since its launch in 2019. This innovative program has proven instrumental in helping clients enhance their credit scores and establish robust financial health. In the first half of 2025 alone, over 4,400 individuals successfully graduated from the program, with an impressive 59% achieving this within just 12 months of enrollment. Furthermore, 88% of these graduates attained this landmark within 24 months, reflecting the program's effectiveness in promoting financial literacy and resilience.

Enhanced Support and Regular Graduations

In response to increasing demand for financial support, KeyBank expanded graduation events to occur quarterly starting in 2024. This change allows clients to celebrate their successes more frequently as they demonstrate improvement in their creditworthiness. As highlighted by Dan Brown, Director of Consumer Product Management at KeyBank, "Consumers need a strong foundation to help them build financial literacy and resiliency, particularly in times of economic volatility." The program is structured to provide everything from the building blocks of credit to essential financial education, empowering individuals on their paths to financial stability.

Positive Impact on Credit Scores

The results speak volumes. Among this year’s graduates, 72% started with no FICO score at all. Even among those who entered with a FICO score, the average increase noted at graduation was 85 points. This remarkable statistic underscores the program’s capability to transform financial futures, giving individuals the opportunity to transition into traditional credit solutions. For those who graduated without a prior score, the average graduation score was an impressive 724, a testament to their newfound financial literacy and management skills.

Additional Program Features and Enhancements

Since 2024, several improvements have been implemented to bolster the program further:

• - Onboarding and Communication: Enhancements to the onboarding process introduced in 2024 offer new cardholders clearer access to resources designed to help them understand credit-building practices. In 2025, further financial education and account engagement communications were introduced.
• - Graduation Support Workshops: Beginning in April 2025, over 11,400 cardholders in a seven-state pilot program were invited to participate in live educational workshops focused on credit management, empowering a greater number of clients to graduate successfully.
• - Credit Line Increases: A new initiative introduced in 2024 allows graduates to receive credit line increases, benefiting over 6,500 graduates. This increase provides additional financial flexibility as they navigate daily expenses.
• - Transition to Traditional Credit Products: A fresh campaign launched in June 2025 connects graduates to more conventional credit card offerings, introducing them to products like the KeyBank Latitude® and Key Cashback® credit cards.

Conclusion

The Key Secured Credit Card program has undoubtedly made strides in improving participants' financial well-being. By pairing credit access with education, KeyBank empowers its clients to develop better money habits and create a more secure financial future. With no annual fee, a lack of monthly service charges for active saver accounts, and valuable tools like FICO score monitoring, this program is uniquely designed to aid clients every step of the way as they work toward greater financial independence.

For more information on the Key Secured Credit Card program, visit KeyBank's Official Website.