#Japan #Tokyo #beauty care #Seeds Lab #Rena Matsui

Celebrating 30 Years of Seeds Lab

In a momentous milestone, Seeds Lab, a celebrated name in aesthetic services, is thrilled to announce the unveiling of their new key visuals featuring actress and novelist Rena Matsui. Beginning June 22, 2026, these visuals will underscore the company's enduring commitment to enhancing beauty through personalized care as they celebrate their 30th anniversary.

A Commitment to Customer Care

Since its inception in December 1995, Seeds Lab has devoted itself to understanding each customer's unique skin conditions and concerns. By offering tailored facial and body treatments alongside home care suggestions, they have successfully supported numerous individuals in achieving their beauty goals. The new visuals aim to encapsulate this ethos of genuine customer care, with Rena Matsui’s calm and intelligent presence serving as a representation of the company’s dedication to addressing every customer's needs sincerely and meticulously.

Through thoughtful counseling and treatments based on medical aesthetics, Seeds Lab has fostered a philosophy that emphasizes individuality in beauty care—reflected in their belief that "every customer has a unique journey." This philosophy is ever-present in their new key visuals which, rather than relying on extravagant imagery, focus on conveying a sense of trust, sincerity, and calmness that aligns perfectly with Seeds Lab’s brand identity on their 30th anniversary.

The New Key Visuals

In crafting the new visuals, Seeds Lab chose to collaborate with Rena Matsui due to her reputable character as someone who embodies intelligence and authenticity. The result is a portrayal that resonates with the brand’s longstanding principle of engaging sincerely with each individual’s skincare issues. The visuals promote a tranquil and trustworthy atmosphere—key aspects that have defined Seeds Lab’s brand persona, defining them as more than just a salon but a supportive community for beauty enthusiasts.

Brand History Movie Release

In conjunction with the launch of the new visuals, Seeds Lab has also released a brand history movie that narrates the company’s origin, philosophy, and distinctive approach to skin care. Starting in 1995 as the Tokyo Medical Laser Research Institute in Ebisu, the film elucidates Seeds Lab's commitment to providing treatments based on sound beauty dermatology principles, illustrating the core values that have driven its success over the past three decades.

Watch the Brand History Movie here

Participation in the Project

In alignment with their core values, Seeds Lab has partnered with the "Revitalizing Japan through Small Businesses Project.” This initiative supports small businesses across the country, connecting them with broader audiences. By embracing this project, Seeds Lab aims to celebrate their past connections with customers and their staff's commitment to excellence, thereby enhancing brand recognition and creating new customer engagement opportunities.

Final Thoughts

"As we commemorate our 30th anniversary, we have been afforded a valuable opportunity to reaffirm our dedication to the values we've cherished all along. Our focus is not on standard solutions, but on genuinely engaging with each customer’s skin condition and lifestyle," shares a representative of Seeds Lab. With this newly launched key visual and continued dedication to personalized aesthetics, Seeds Lab is poised to reach out to even more beauty seekers, offering comprehensive support both in the salon and at home.

Company Overview

• - Company Name: Seeds Lab, Inc.
• - Headquarters: Shibuya, Tokyo
• - Representative: Haruhiko Yamamori
• - Number of Stores: 25 Nationwide
• - Founded: 1995
• - Business: Operation of aesthetic salons, sale of cosmetic and beauty-related products
• - Official Website: ci-z.com

Contact Information

For further inquiries regarding this announcement, please contact:
Seeds Lab, Inc.
Attn: Kumagai
Email: [email protected]