U.S. Legal Services Introduces Enhanced Branding for Legal Protection at Work

Overview of the Refresh

The brand refresh does not include a name change but showcases a renewed commitment to making legal services more accessible, affordable, and human in nature. Kyle Sweet, Chairman and CEO of U.S. Legal Services, stated, "Legal issues used to be seen as anomalies. Today, they are intertwined with daily life." The updated branding aims to underline this reality while affirming the firm’s dedication to provide clear guidance and support when employees need it the most, beyond just during the open enrollment periods.

Built for Real Life

Key aspects of U.S. Legal Services' updated branding include:

- Clarity and Accessibility: Emphasis on making legal coverage easily understandable and usable for employees.
- Human Support: Providing real attorneys and genuine human support to guide clients through legal challenges.
- Modern Delivery: Leveraging digital tools to allow employees access to legal resources at all times, enabling off-cycle enrollment.
- Workforce Flexibility: Offering a variety of support options catering to both W-2 employees and 1099 workers through employer platforms and broker integrations.

The enhanced brand experience is also designed to add more value for brokers and employers, making it easier to explain, implement, and engage diverse workforces in legal protection offerings.

Commitment to Value

Despite the aesthetic evolution of the brand, U.S. Legal Services emphasizes that its core identity and mission remain unchanged. Sweet stated, "U.S. Legal Services stays true to its name. What has shifted is the clarity with which we convey the necessity of legal protection and the confidence with which we provide it."

For over 50 years, U.S. Legal Services has provided essential legal, identity theft, and commercial driver protection, serving clients through various channels including employer groups, brokers, and direct-to-consumer offerings. With coastline-to-coast coverage and adaptable access for the modern workforce, the organization ensures that individuals are not left to face legal adversities on their own.

Conclusion

U.S. Legal Services’ refreshed brand signifies its recognition of the increasingly legal complexities in everyday life and its mission to provide support and guidance when it matters most. For additional information, visit U.S. Legal Services.