Discover Your New Self: OPPO's First Public Event Showcases AI Innovations

In a groundbreaking move, OPPO, a leading smart device brand renowned for its innovative designs and technology, hosted its first public event, titled "OPPO 'New Me!!' Lab," at Tokyu Plaza Harajuku from August 11 to August 17, 2025. This event, which marked a significant milestone in OPPO's engagement with the public in Japan, attracted approximately 1,800 visitors over the course of a week, highlighting the growing interest in advanced technology among diverse age groups, especially younger individuals and women.

The aim of the event was to provide an in-depth understanding of the newly launched OPPO AI features that were unveiled in June 2025. Attendees were encouraged to engage with OPPO's innovative AI technology and to discover facets of themselves they perhaps hadn't discovered before. Three dedicated experience zones were set up to allow guests to interact with cutting-edge AI capabilities, including photo generation and editing, as well as text-based functionalities.

Highlights of the Event

The main attraction, the "Create Me" zone, offered visitors the chance to experience the "AI Studio" where they could create unique self-portraits using their selfies taken on OPPO smartphones, utilizing advanced AI generation alongside varied templates. Attendees left with printed copies of their creations as photo cards, which sparked a wave of positive feedback. Guests expressed their amazement, stating things like, "It's fun!" and, "I want to use this for my LINE or online meeting icons," emphasizing the user-friendly nature of the AI generation process.

Moreover, the AI features such as "AI Reflection Removal" and "AI Eraser" were met with enthusiasm for their impressive precision, while text generation tools, including translation, summarization, and voice synthesis, garnered surprise among users unfamiliar with AI technology. The event welcomed a broad demographic, appealing to both first-time smartphone users and seasoned OPPO admirers alike.

Event Details

- Dates: August 11 (Monday, holiday) to August 17 (Sunday), 2025
- Hours: 12:00 PM to 8:00 PM (with the exception of opening day, where entry starts from 3:00 PM)
- Location: Tokyu Plaza Harajuku, Harakado 2F, Cover Event Space (Address: 6-31-21 Jingumae, Shibuya, Tokyo 150-0001)
- Participation: Free admission, no reservations required
- Experiences Offered:

- AI Studio experience: "Create Me"
- AI photo editing experience: "Perfect Me"
- AI text creation experience: "Smart Me"
- OPPO "New Me!!" stamp rally and gachapon experience
- Featured products on display: OPPO Reno13 A, OPPO Reno14 5G, OPPO Find X8, OPPO Find N5 (special exhibition), OPPO Pad 3 Matte Display Edition

- Special Site: OPPO New Me

Day 1: Influencer Miyu Kawabata Takes the Stage

On the event's opening day, the popular influencer Miyu Kawabata, known for her unique fashion sense and makeup artistry, graced the event as a special guest while embodying the slogan of the event, "New Me!!" A gathering of selected fans enjoyed interacting with OPPO's AI and engaged in a talk show hosted by Kawabata.

During the talk show, she discussed her journey of embracing her individuality and shared insights into her recent endeavors and transformations. Participants were engaged as Kawabata showcased the photos generated through the AI Studio, leaving a significant impression with a look that differed from her usual style.

Kawabata also expressed her excitement regarding the AI capabilities, stating, "It seems like I could find new makeup inspirations from the generated photos!" She was particularly surprised by the effectiveness of the AI features such as reflection removal and the eraser function. Additionally, she shared plans to leverage AI for translations, given her global fanbase.

The event concluded on a high note with Miyu taking pictures with attendees and gifting AI Studio photo cards signed personally by her.

About OPPO AI

OPPO AI utilizes a cloud-based AI system that brings cutting-edge features to a wide range of devices, catering to both high-end and mid-range smartphones. High-precision AI functions are available in the latest models, including the OPPO Find X8 and the newly announced Reno series and OPPO Pad.

This event not only underlined OPPO's commitment to reaching younger demographics, but it also opened a new avenue to connect with women, diversifying its user base beyond the traditional male-centered audience aged 30-40. OPPO aspires to continue providing innovative technologies in a stylish and approachable manner, empowering users to express their unique identities.

Conclusion

OPPO stands by the brand philosophy of "Make Your Moment" and consistently aims to balance beauty and technological advancement in its offerings. With its extensive global presence across more than 70 countries, OPPO remains dedicated to celebrating individuality and enhancing user experiences in the tech landscape.

For more information about OPPO, visit official website or follow OPPO Japan on social media platforms like X and Instagram.