#Japan #Tokyo #BASE FOOD #BASE UP PROJECT #Riku Maeda

Base Food Partners with Riku Maeda for Enhanced Sports Nutrition

Base Food Co., Ltd., a Tokyo-based company specializing in fully nutritious staple foods, is thrilled to announce its new supplier contract with Riku Maeda, a member of the handball team Alba Moss Osaka Takai. This partnership is part of the "BASE UP SPORTS PROJECT," aimed at supporting athletes in achieving their performance goals through optimal nutrition.

Commitment to Nutrition and Sports Performance

The fundamental philosophy of Base Food aligns closely with promoting not just physical health but also the overall well-being of individuals involved in sports, arts, and culture. The “BASE UP PROJECT” seeks to create an environment where everyone can thrive, which is achieved by integrating fully nutritious meals into daily life. Under this initiative, the newly launched “BASE UP SPORTS PROJECT” has secured the collaboration of Riku Maeda, allowing them to work closely together.

As part of this collaboration, Base Food will provide various products from the "BASE FOOD" series to support Riku’s dietary needs. Additionally, Base Food aims to contribute to various activities alongside Maeda, including promoting awareness about the relationship between nutrition and sports performance.

Profile of Riku Maeda

Riku Maeda was born on February 22, 1999, in Fukui, Japan, standing at 178 cm and weighing 84 kg. He began playing handball in the first year of middle school and experienced national competitions during those early years. However, he faced limited opportunities during high school, with his major national competition being the National Sports Festival in his senior year. To pursue a higher level of competition, he entered Waseda University, and in his second year, he achieved a top-four finish in university competitions. His final year was impacted by the COVID-19 pandemic, leaving him with unfulfilled aspirations.

After graduating, he spent two seasons with Hokuriku Electric Power’s Blue Thunder in Fukui before moving to Toyama Dreams for another two seasons. It was there that he recognized the importance of physical training, leading him to become the scoring king in his second season and achieve outstanding results. Now, he plays for Alba Moss Osaka Takai and is ranked fourth in the scoring standings this season, also having been selected for the next Japanese national team during the offseason.

Riku Maeda's Commitment to Performance

Expressing his gratitude for the partnership with Base Food, Riku Maeda enthusiastically stated, "I am truly honored to have signed this supplier contract with Base Food. I strongly believe that maximizing athletic performance requires not just training but a daily commitment to nutrition. Even amidst a packed schedule filled with domestic excursions, the reliable nutrient source provided by BASE FOOD will play a significant role in maintaining my condition and building my body.

He is dedicated to demonstrating the value of this partnership through his performance on the court and is committed to hard work to achieve results, encouraging fans and fellow athletes alike.

Overview of BASE UP PROJECT

The BASE UP PROJECT is designed to support individuals in arts, sports, and culture, inspiring them to realize their dreams while promoting a sustainable society through nutrition and health. Participants can enjoy fully nutritious meals while maintaining their health—this mission is at the core of each initiative from Base Food.

BASE UP SPORTS PROJECT Explained

This project specifically integrates the smart food, fully nutritious meals known as “BASE FOOD” into the day-to-day routines of athletes, thereby supporting the enhancement of health and sports performance. Base Food also invites athletes and sports teams to participate in the BASE UP SPORTS project as suppliers, offering support beyond just nutrition but also through a variety of engagement activities.

Join the BASE UP SPORTS Supplier Program

Base Food is actively seeking participant athletes, encompassing both amateurs and professionals, to provide them with the benefits of BASE FOOD and help propel their performance. The program aims to establish medium to long-term contracts while also offering opportunities for everyone to experience BASSE FOOD through sampling and other short-term engagements.

Conclusion

With Riku Maeda’s talent and the support from Base Food, this partnership holds great promise for advancing nutritional awareness within sports. By fostering a strong connection between healthy eating and sports performance, both Maeda and Base Food aspire to inspire a new generation of athletes to prioritize their health and nutrition as they pursue excellence in their respective fields.