Japan to Host the Major International Hemp Expo JIHE 2026 in Omotesando!

In a vibrant embrace of nature and innovation, the Japan International Hemp Expo, or JIHE 2026, is set to occur on November 13 and 14, 2026, at the House of OMOTESANDO in Tokyo. This event marks a significant moment in Japan's hemp industry, coinciding with the two-year anniversary of recent legal reforms that established a market based on regulations. With over 7,000 attendees and 300 exhibitors in its previous iterations, JIHE is poised to be a cornerstone for the CBD and hemp sectors.

A Closer Look at JIHE 2026

The expo is organized by Asabis Co., Ltd. and the general incorporated association GREEN ZONE JAPAN, underlining a collaborative effort aimed at promoting awareness about the benefits of hemp and CBD. With rising demand for safety and quality in products, this year's expo is essential for advancing knowledge and experiences surrounding hemp-derived materials, especially in relation to sustainability (GX).

The theme for JIHE 2026 is “Break the Bias, Back to ORIGIN.” This slogan emphasizes the intrinsic values and historical significance of hemp in Japanese culture while exploring its modern applications such as wellness and sustainability. The intent is to shift perceptions surrounding cannabis and hemp, offering a more inclusive and informed understanding of its place in society.

What to Expect

Venue and Experience

This year, the expo will be hosted at the House of OMOTESANDO, a space thoughtfully chosen for its historical significance as a sacred pathway leading to Meiji Shrine—where hemp has traditionally been used in religious practices. The venue's entire building will be transformed into an immersive experience space, featuring various areas dedicated to exhibitions, networking, and engaging discussions:

- Basement 1: Exhibition Hall (Sky Hall)
- 1st Floor: Business Lounge & Bar
- 2nd Floor: Conference Hall & Kitchen
- Rooftop: Networking Space

Schedule Highlights

- BUSINESS DAY (November 13): Primarily aimed at businesses, buyers, and media, this day will focus on exhibitions, business negotiations, and insightful conferences.
- COMMUNITY DAY (November 14): Open to the public, this day welcomes curiosity about CBD and hemp through interactive experiences, product displays, and community engagement.

Engaging Conferences

A key feature of JIHE 2026 is the concurrent conference titled CannaCon, which will cover medical, scientific, regulatory, and sustainability topics. This conference promises to include international speakers, bridging global perspectives with AI-assisted translation to foster diverse knowledge sharing. Information on participants and sessions will be made available progressively from July.

Networking Opportunities

Additionally, the first evening will host a networking event encouraging connections among exhibitors, attendees, and speakers, fostering a collaborative atmosphere.

Join Us At JIHE 2026!

As JIHE 2026 gears up, opportunities for exhibitors and sponsors abound. We invite businesses from the entire value chain of CBD and hemp—from raw materials to innovative products and services—to join this significant gathering. This is an extraordinary opportunity to showcase your offerings in a prime location!

For registration details and early-bird offers, visit our official websites: Japanese and English.

Event Overview

- Event Name: Japan International Hemp Expo 2026
- Dates: November 13-14, 2026
- Location: House of OMOTESANDO, Shibuya, Tokyo
- Registration Fee: Free admission upon prior registration.

Final Thoughts

JIHE 2026 is more than just an expo; it's a journey back to the roots of hemp culture intertwined with modern advancements. Join us in exploring the oldest future, where history meets innovation in the heart of Japan.