WhO Wallpaper Brand Launches New Artistic Wallpaper Collection by Chika Higashi
WhO and Chika Higashi Collaborate for a Vibrant New Collection
The interior wallpaper brand WhO, operated by Nohara Group Co., Ltd., has unveiled an exciting new collection featuring four distinct patterns created by renowned artist Chika Higashi. Officially launched on June 11th, this collection brings a dynamic blend of color and storytelling to interior spaces, each piece designed to evoke a sense of movement and depth.
Chika Higashi, a celebrated artist born in Nagasaki in 1981, has always had a passion for art, influenced by his father's love for painting. A graduate of Bunka Fashion College, Higashi previously established the unique umbrella brand Coci la elle, which operated from 2010 to 2022. His works are known for their innovative and poetic expressions, characterized by striking color palettes and touches of humor. In recent years, he has expanded his artistry to book illustrations and writing, all while maintaining a studio nestled in the mountains of Nagano, producing work surrounded by nature.
In this latest collection, Higashi has prioritized horizontal designs that feature dynamic strokes and playful touches. The patterns, which capitalize on bold colors and the texture of brushwork, are intended to act as eye-catching features in public spaces such as corridors and hallways. This approach allows the wall coverings to harmonize with the surroundings, creating a natural rhythm that graces the walls and invites viewers to engage with the story they embody.
Collection Overview
The new series released by WhO is composed of 27 unique designs categorized into four distinct lines:
- - Season's: CRCH401 - CRCH406
- - Rain of Hearts: CRCH407 - CRCH411
- - Pure Lines: CRCH412 - CRCH419
- - Rain Song: CRCH420 - CRCH427
Higashi’s vision encapsulates the idea that colors connect with individuals, transforming with each interaction. He beautifully articulates that how colors (people) coexist can lead to discoveries of harmony, narratives, and supportive relationships. By observing the wallpapers that reflect this landscape, viewers might find insights into their emotions and selves.
About WhO
Established in 2015, the WhO brand aims to create beautiful and cherished spaces through innovative wallpaper designs. The brand won the Good Design Award in 2016 and has grown to include over 3,000 expressive and unique designs created in collaboration with a variety of talented creators and brands. WhO focuses on meeting the increasing demand for distinctive and aesthetically pleasing wallpaper designs that enhance spaces such as accommodations, retail establishments, and real estate properties.
By promoting sustainable practices, including made-to-order production that minimizes waste and the introduction of digital catalogs to reduce CO2 emissions, WhO advocates for a more eco-friendly approach. The inks used in their products meet the GREENGUARD Gold certification standards for low chemical emissions, ensuring healthier indoor environments.
For more information about the current collection and to explore their extensive offerings, please visit WhO's official website.
Nohara Group Co., Ltd.
The Nohara Group, through its various subsidiaries, embraces the mission of
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.