#Japan #Shibuya #Shaved Ice #Parlor Vinefru #Namakuri

An Unforgettable Summer Treat Awaits: Parlor Vinefru & Namakuri Collaboration

This summer, two renowned dessert brands are coming together to make a splash in the Shibuya area. Parlor Vinefru, famous for its artisanal shaved ice, is collaborating with the beloved cream-focused sweets brand Namakuri to offer a unique and visually stunning limited-edition shaved ice, available at the dig café food truck in MIYASHITA PARK from May 1 to August 31, 2025.

Location and Hours

Location: 6 Chome-20-10 Jingumae, Shibuya City, Tokyo 4th Floor, MIYASHITA PARK
Hours: 11:30 AM – 9:00 PM (Last Order at 8:00 PM)

Exclusive Shaved Ice Offerings

The collaboration will showcase several must-try shaved ice creations, tantalizing dessert lovers:

• - 10x Choco Mint Shaved Ice: Imagine the refreshing taste of choco mint paired with rich cream. This dessert is a buzz-worthy version of the original! (Price: ¥1,200)
• - Namakuri Strawberry Shortcake Shaved Ice: A dessert that feels like a cake! Experience juicy strawberries melding with milky cream. (Price: ¥1,000)
• - Namakuri Mango Shortcake Shaved Ice: Indulge in the richness of mango combined with exquisite cream for a tropical escape. (Price: ¥1,100)

Unique Features

What sets these creations apart is the fluffy, finely shaved ice topped with carefully selected fruits and sauces. An exclusive “Shortcake Cream with Sponge Cake” has been developed for this collaboration, along with the viral “10x Choco Mint Cream”—making these desserts a one-of-a-kind treat for the season! The highlight of these shaved ice delights is the abundant serving of Namakuri’s creamy topping, which brings a visually stunning and decadent allure, aptly named the “Overflowing Namakuri Shaved Ice”.

To cater to the cravings of cream enthusiasts, an “Extra Namakuri” option has been introduced, allowing customers to choose between two sizes—“Regular” and “Extra”. This ensures that whether you adore shaved ice, cream, or want an Instagram-worthy dessert, this customizable experience will leave you satisfied.

Points of Interest

• - The buzz-worthy shaved ice brand Vinefru, known for long lines in Ginza, is finally making its way to Shibuya!
• - The previously viral Namakuri 10x Choco Mint returns, reimagined as a limited-edition dessert.
• - Perfect for high school girls, social media users, and inbound tourists seeking aesthetically pleasing treats.

Brand Introductions

About Parlor Vinefru Ginza

Parlor Vinefru is helmed by Gaya, a shaved ice producer who creatively develops over 100 snow dessert items every year. Their unique theme revolves around the concept of “Versatile Shaved Ice”, utilizing premium fruits, vegetables, and vinegars to create unusual yet delectable combinations that often steal the spotlight on social media and in food publications.

About Namakuri

Namakuri aims to inspire love for cream through its innovative offerings. Their philosophy emphasizes “more freedom and enjoyment with cream”, showcased through their vending machines and e-commerce presence, with famous products like “Namakuri Can” promoting the culture of favorable cream consumption.

Event Hosting and Management

• - Hosted by: Dig Cafe
• - Managed by: WINS Co., Ltd.
• - Produced by: Parlor Vinefru Ginza × Namakuri
• - Sales Format: Available via food truck (operating even in rain)!

For media inquiries:
Takumi Inoue, CEO of Requiem Co.
Phone: 090-6079-7217
Email: info@namakuri.jp
Address: 6th Floor, Nishushinjuku Mizuma Building, 3 Chome-3-13 Nishushinjuku, Shinjuku City, Tokyo 160-0023
Explore Namakuri: Namakuri Homepage