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Eurelectric's Five Key Commitments to Aid Residential Customers in the Shift to Clean Energy

On June 4, 2025, Eurelectric, the association representing European electricity utilities, unveiled five crucial commitments designed to assist residential customers during their energy transition. Amid increasing energy costs, geopolitical tensions, and the lingering impacts of COVID-19, Eurelectric aims to ensure that consumers are supported in adopting cleaner energy solutions.

Intelligent Communication and Consumer Guidance

The first commitment emphasizes the importance of more intelligent communication strategies. This includes providing personalized, multilingual advice and real-time notifications tailored to customers' needs. The objective is to ensure that every consumer has access to the information they require, thereby enabling informed decisions regarding their energy consumption.

Inclusivity in Energy Transition

Eurelectric's second commitment involves engaging all consumers, particularly marginalized groups, renters, and those lacking digital access. By recognizing the diverse demographics within the customer base, energy providers can create tailored solutions that are inclusive and effective in reaching all segments of society.

Enhancing Energy Efficiency

The third commitment focuses on enhancing energy efficiency. By offering personalized energy-saving tips, smart tools, and support for renovations, Eurelectric aims to empower consumers to reduce their energy consumption effectively. This initiative is based on insights gathered from a recent survey involving over 2,000 participants across 12 countries, which revealed a significant awareness of energy issues, yet a notable gap in actionable solutions.

Simplifying Energy Services

To further enhance user experience, Eurelectric’s fourth commitment centers around simplifying access to energy services through intuitive apps, automated tools, and improved product access. This step aims to make energy management effortless, encouraging more consumers to engage with energy-saving options.

Promoting Flexible Energy Consumption

Lastly, Eurelectric addresses the need for flexible energy consumption. The fifth commitment aims to support strategies that lower costs and promote grid stability. By encouraging consumers to adopt flexible energy consumption practices, the utility sector hopes to better balance demand and supply, resulting in a more resilient energy system.

A Collaborative Effort for a Sustainable Future

Eurelectric's initiatives are not just about advocating for immediate change; they represent a long-term vision for transitioning towards cleaner energy. The organization's past commitments included empowering 300 million residential customers with affordable and straightforward solutions. However, with the current energy crisis, it's clear that more action is necessary.

Kristian Ruby, Secretary-General of Eurelectric, stated, "The energy crisis has prompted short-term savings but has not resulted in significant long-term changes. To accelerate electrification, all consumers must feel supported through lower upfront costs and greater simplicity."

Through these five commitments, Eurelectric aims to foster a culture of sustainability in energy consumption. As consumers become more actively engaged in the energy transition, the potential for positive change increases. By leveraging electric solutions in daily life, individuals will not only benefit personally from reduced energy costs but also contribute to a broader societal shift toward sustainability.

For more details on Eurelectric’s policy proposals and innovative service examples aimed at fostering a customer-centric energy transition, a comprehensive overview is available on their official website.