#Japan #Tokyo #Japan Airlines #APEX EXPO #WORLD CLASS

Japan Airlines Achieves Unprecedented APEX Recognition

On September 11, 2025, during the APEX Expo held in Long Beach, Los Angeles, Japan Airlines (JAL) received the prestigious 'WORLD CLASS™' designation, marking its fifth consecutive year as the only airline from Japan to achieve this accolade. This recognition is conferred by APEX (Airline Passenger Experience Association), which is one of the largest airline industry organizations globally, headquartered in North America. The non-profit body includes participants from airlines, airports, and related suppliers across the world.

This year, only ten airlines worldwide received the 'WORLD CLASS™' certification, highlighting JAL’s in-flight services and soft product offerings as exemplifying the highest quality in the aviation sector. The significance of this achievement underscores JAL’s commitment to enhancing customer experience, focusing on safety, sustainability, and service excellence.

Criteria for Recognition

The assessment for the 'WORLD CLASS™' honor revolves around three key performance indicators: safety and well-being, sustainability, and service quality. To attain this distinction, airlines must demonstrate that passenger experience transcends mere transportation and instead fosters a sense of security, health, and overall value.

APEX audit team has commended JAL for its consistent and thoughtful service that embodies the brand's value. This comprehensive approach ensures travelers feel secure throughout their journey, emphasizing the airline's commitment to exceptional customer service.

Leadership Praise

Dr. Joe Leader, the CEO of APEX Group, remarked on the notable personal interactions and meticulous service displayed on every flight. He particularly highlighted the exemplary service mindset of JAL's flight attendants in the economy class, which he described as outstanding.

Kaori Nishihara, Deputy General Manager of JAL’s Solutions Sales Division, expressed pride in achieving the esteemed APEX award for five consecutive years. She attributed this recognition to the support and acknowledgment of JAL by its customers. Nishihara emphasized the airline's continuous efforts to enhance the travel experience, ensuring that all passengers enjoy a sense of well-being during their air travels.

Future Commitments

Looking ahead, JAL is dedicated to upholding the 'WORLD CLASS™' status by prioritizing its customers’ diverse values. The airline will focus on delivering safe, secure, and environmentally friendly flights, continually striving to innovate its products and services to meet the evolving needs of travelers.

With this remarkable achievement, Japan Airlines not only affirms its place in the competitive airline industry but also sets a benchmark for others to aspire to in providing extraordinary passenger experiences.