AAC Technologies Debuts Innovative Automotive Acoustics at IAA Mobility 2025
AAC Technologies Showcases Innovations in Automotive Acoustics at IAA Mobility 2025
München, September 15, 2025 - AAC Technologies made a remarkable entrance into the IAA Mobility event in Munich, themed "The Future of Sound in Motion". The company showcased its extensive capabilities in automotive acoustics, haptics, optics, perception interaction, and motor systems, emphasizing the innovative strength of the Chinese supply chain for intelligent vehicles.
Since its entry into the automotive acoustics market in 2018, AAC Technologies has achieved a significant level of vertical integration through strategic acquisitions, creating a comprehensive acoustic ecosystem covering various aspects from capture to processing and output. With its extensive technical expertise, AAC has emerged as one of the few full-stack providers of acoustic solutions in the automotive industry, offering hardware, software, algorithms, and fine-tuning in a single package.
During the event, AAC presented its five core technology segments, attracting numerous attendees who stopped to explore their offerings. Representatives from several globally renowned automotive manufacturers, including Audi, BMW, Porsche, Changan Automobile, Volkswagen, Zeekr, Maruti Suzuki, Mercedes-Benz, and Skoda, alongside leading audio partners like Bose, Devialet, Harman, and Meridian, visited the booth for in-depth discussions with the AAC team. These interactions reflected a keen interest in the latest automotive solutions and the potential for future collaboration.
AAC Technologies is recognized as one of the top ten providers of audio equipment for passenger cars globally and is the only Chinese company on this prestigious list. This position is reinforced by consistent annual investments in research and development amounting to 7 to 10% of revenue, a global network of R&D and production sites across 19 countries and regions, and over 18,000 patent applications. These sustained investments in innovation have solidified the group's technological leadership and business expansion, earning it a place as one of the "Top 100 Global Innovators".
At IAA Mobility, AAC introduced the luxurious SUV Zeekr 9X, developed in partnership with the British luxury audio brand Naim Audio. As a technical partner, AAC collaborated with Naim to create a customized multidimensional 9.2.4.8 immersive sound system for the vehicle, featuring 32 speakers and 8 seat vibrators. This system boasts an industry-leading independent 40-channel amplifier with a peak power output of 3868 watts, delivering a fully dimensional surround sound experience within the cabin. Users can enjoy enhanced sound experiences through exclusive listening modes ranging from 2D high-fidelity to 3D surround and 4D immersion.
Additionally, AAC presented its Physical AI-driven full-stack solutions for vehicle acoustics, showcasing real-world applications like the Zeekr 9X that demonstrate the sensory impact of