Embrace Spring at Jo Malone's English Pear Festival
Jo Malone London, the renowned fragrance lifestyle brand from the UK, is set to host a captivating pop-up event titled the
English Pear Festival. This unique experience will take place from March 26 to 28, 2026, at the
Yodobashi J6 Building in Tokyo. Inspired by the enchanting orchards of spring in England, this festival invites attendees to immerse themselves in the delightful world of the iconic English Pear fragrance.
A Sensory Journey
As soon as visitors step into the venue, they will be transported into a warm and inviting spring orchard, adorned with the beauty of wildflowers and the gentle sway of grass beneath their feet. The air will be filled with the sweet aroma of not only English Pear but also its companions –
English Pear & Freesia and
English Pear & Sweet Pea. This three-day festival promises to engage all five senses, allowing attendees to experience the allure of spring through scent and atmosphere.
Engaging Activities
To heighten the festive spirit, a variety of interactive experiences await festival-goers. Attendees can enjoy tattoo sticker experiences that let them embrace their creativity or try their hand at self-styling their hair with bohemian accessories, adding a playful touch to their look. Furthermore, inspired by tarot cards, guests can discover personalized “scent combinations” that resonate with their current state of being. Just like the unexpected melodies encountered at a festival, these scents harmonize to create new and delightful experiences.
Additional features include picturesque photo spots that capture the essence of a spring orchard along with a unique game called
“One Pear in Every Bottle” that embodies the English Pear concept. Surrounded by this fragrant atmosphere, every moment spent at the festival is designed to be memorable.
Special Purchase Benefits
At the festival, attendees will also have the chance to benefit from exclusive purchasing options:
1.
Spend 11,000 JPY or more (tax included): Receive an original hair comb with your purchase, which includes the designated hair mist.
2.
Spend 18,000 JPY or more (tax included): Receive an exclusive English Pear key chain.
3.
Spend 26,500 JPY or more (tax included): Get an original denim tote bag along with an embroidered patch.
4.
Special Box Offer: For those purchasing products containing English Pear worth 18,000 JPY or more (at least two items), they will receive their purchase wrapped in a limited edition design box.
Event Details
- - Event Name: Jo Malone London English Pear Festival
- - Dates: March 26 (Thursday) - March 28 (Saturday), 2026
- - Hours: 11:00 AM to 9:00 PM (last day, March 28, until 8:00 PM)
- - Venue: Yodobashi J6 Building, 6-35-6 Jinguumae, Shibuya, Tokyo
- - Admission: Free with prior reservation required. Reservations open on March 12, 2026. Walk-in entry is available but may require waiting during peak times.
For reservations and more details, visit
Jo Malone London or contact the customer service hotline at 0570-003-770.
Immerse yourself in the essence of spring at the
English Pear Festival. Experience the delightful world of Jo Malone London and take home memories that celebrate the beauty of scent and the joy of creativity.