BASE FOOD Partners with Zama City for Disaster Preparedness
Introduction
In a commitment to community health and nutrition, BASE FOOD Inc., headquartered in Meguro, Tokyo, recently announced a collaborative agreement with Zama City in Kanagawa Prefecture. This partnership aims to develop a streamlined process for supplying crucial food resources during disaster situations. Through this agreement, BASE FOOD seeks to support the citizens of Zama City, allowing them to regain stability in their lives without delay following an emergency.
Background of the Agreement
Disasters often disrupt the food supply and affect the nutritional balance in evacuation centers. As people transition from the immediate need for survival to maintaining health, there is a compelling demand for easy-to-consume, balanced nutrition. BASE FOOD, known for its complete nutritional meals, has received straightforward requests from disaster-affected communities to provide accessible meal options. The collaboration with Zama City represents a proactive step in addressing the long-term food challenges faced by victims in disaster scenarios.
BASE FOOD has previously demonstrated its commitment to disaster response through initiatives under the Emergency Disaster Response Alliance (SEMA). They offered supplies in response to the 2024 Noto Peninsula Earthquake and expressed a desire to extend their efforts further with the partnership in Zama City.
Nutritional Solutions for Preparedness
The unique advantage of BASE FOOD's offerings lies in their long shelf-life and convenience, making them ideal for both preemptive stocking and immediate disaster response. Their products can be stored easily at homes and offices, aligning with the concept of “rolling stock,” where a constant food supply is maintained. This approach ensures that citizens have access to nutritional support both in normal settings and during emergencies.
BASE UP PROJECT Overview
The BASE UP PROJECT emphasizes nurturing dreams and creating a sustainable society. The initiative supports individuals striving for wellness by focusing on nutrition and health. Its tagline, "Sharing smiles together," encapsulates the project's essence.
BASE UP SUSTAINABLE PROJECT
In pursuing a sustainable and prosperous future, the BASE UP SUSTAINABLE PROJECT actively works towards enhancing the principles of sustainability within the community. This initiative showcases BASE FOOD’s commitment to a better environment while supporting nutritional needs.
What is BASE FOOD?
BASE FOOD represents a pioneering concept in complete nutritional meals, providing one-third of daily essential nutrients in a single serving. Utilizing high-quality, natural ingredients like whole grains, soybeans, and chia seeds, BASE FOOD combines taste with balanced nutrition. With a proprietary blend and manufacturing process, it manages to deliver a smart food solution rich in proteins, fibers, and essential vitamins and minerals. Since its launch in February 2017, the product line has expanded to include BASE PASTA, BASE BREAD, BASE YAKISOBA, BASE RAMEN, BASE Cookies, and BASE Pancake Mix, with cumulative sales surpassing 300 million units by March 2026 and a subscription base exceeding one million by November 2025.
About BASE FOOD Inc.
Founded in April 2016, BASE FOOD is a food-tech company driven by the mission to innovate staple foods and make health an everyday norm. As a pioneer of complete nutritional meals in Japan, they propose easy, delicious, and health-conscious foods, aspiring for a society where everyone enjoys their meals while attaining better health.
- - Established: April 5, 2016
- - Headquarters: Nakameguro, Meguro-ku, Tokyo
- - CEO: Shun Hashimoto
- - Business Activities: Development and sales of complete nutritional meals
- - Website: BASE FOOD
The product composition includes portions sufficient to meet at least one-third of daily nutritional guidelines based on common food preparation standards.