#Japan #Tokyo #Seven Premium #Mitsuimo #Beniharuka

The Delicious New Offering from Seven Premium

On September 30, Seven-Eleven Japan will introduce the latest addition to their popular private brand, Seven Premium: the 'Seven Premium Mitsuimo' ice bar. This delightful treat leverages the rich sweetness of Beniharuka sweet potatoes, with a unique two-layer structure that brings a delightful experience to your taste buds.

Rich and Creamy Layers

The ice bar features a tantalizing exterior made from a rich and sticky roasted sweet potato ice cream, while the creamy vanilla ice cream fills the inside. This two-layer design creates a delicious contrast where the intense sweetness of the Beniharuka overflows from the exterior, followed by the smooth taste of vanilla. It's a combination that allows for a variety of textures to unfold in each bite, making it hard to stop once you start.

100% Beniharuka Sweet Potatoes

One of the highlights of this new ice bar is that it is made entirely from 100% Beniharuka sweet potatoes. Renowned for their richness and sweetness, the Beniharuka variety has been chosen to perfect the taste profile of the ice bar. The combination with vanilla ice cream serves to elevate the natural flavors of the sweet potato, offering a taste reminiscent of biting into a frozen sweet potato this autumn.

Social Media Appeal

In addition to its delicious taste, the Seven Premium Mitsuimo is attractive for its stunning visual appeal, making it Instagram-worthy. The beautiful contrast between the golden outer layer that represents the sweet potato and the pristine white vanilla ice cream inside makes it a treat not just for your taste buds but for your social media feed as well.

Commitment to Quality

According to the product managers, the new ice bar evolves from the previously successful 'Mitsumitsu Imo' by blending it with vanilla ice cream. The harmony of the sticky and rich flavor from the sweet potato combined with the creaminess of the vanilla ice cream creates an exquisite dessert experience. It's a product designed to please the increasingly popular sweet potato dessert lovers, especially among the Gen Z demographic.

With a price of ¥178 (incl. tax), the Seven Premium Mitsuimo will be available nationally at Seven-Eleven locations starting September 30. Don't miss this opportunity to indulge in a deliciously convenient sweet treat!

Please note the price may vary by location. The tax-inclusive price reflects an 8% consumption tax rate.
Availability may be subject to change based on stock levels or other conditions.
Some products may not be available in certain locations.
For the most current information, please check the official website.