Treasures of Japan
2026-06-09 04:01:39

Discover Japan's Hidden Gems at the ‘Treasures of Japan’ Pop-Up Event in Ginza

Dive into Japan's Treasures at Barneys New York



From June 16 to July 6, 2026, Barneys New York in Ginza will host the remarkable ‘Treasures of Japan’ pop-up event, showcasing the best artisanal products from across the country. This event celebrates Japan’s rich heritage and craftsmanship, acting as a platform to introduce these treasures to a global audience.

Japan is home to a myriad of unique products and skilled artisans—a world where tradition meets innovation. The event will highlight these hidden gems, focusing on the ‘treasures’ that have often remained undiscovered by the world. Through seminars and competitions, ‘Treasures of Japan’ aims to elevate the narratives surrounding these products and the artisans behind them.

Exciting Features and Initiatives



The ‘Treasures of Japan Grand Prix’ is an exciting competition within the event, featuring only the top artisans who have excelled in regional and national contests. The winners of this prestigious competition will be recognized globally, with their products being utilized in Michelin-starred restaurants and attracting media attention.

During the event, selected artisans will showcase their products directly to customers, offering attendees a chance to engage and learn more about the stories behind the creations. Live presentations will feature during the event, making it not just a shopping experience, but a cultural exchange.

An Unforgettable Lineup of Unique Offerings



The pop-up promises an unprecedented variety, featuring items that represent diverse aspects of Japanese culture including food and fashion accessories. Every product on display not only delivers aesthetic appeal but also embodies the passion and history of its creators. Among the special items available will be the highly coveted ‘Tanoya Shiojiro Salt’ from Kochi—a rare delicacy known for its exceptional quality, often difficult to procure.

Other notable products featured include:
  • - Iichigo Enishi Koto-Hana Caramel Popcorn from Nara
  • - Vigaku Lab Spiral Toothbrush from Nara
  • - Ultimate Yaki from Saga
  • - Shiga Lake Natural Soft Shell Turtle Soup

Customers will have the opportunity to explore these products and many more, each a reflection of regional talents and traditions infused with contemporary appeal. Whether searching for unique gifts or treasures to enhance your own living space, this event has something for everyone.

Event Details


  • - Date: June 16 - July 6, 2026
  • - Location: Barneys New York Ginza Main Store, 1F “UNION SQUARE” (6-8-7 Ginza, Chuo-ku, Tokyo)

Stay tuned for exciting appearances by artisans during the event. For example, June 20-21 will feature appearances from Kobayashi Woodwork, while tsubokudo will showcase their crafts on June 26-28, and SEASAW and VAN TECH will appear on July 3-5.

How to Get Involved


For any inquiries about the event, please contact Barneys New York at 050-3615-3600, available from 11 AM to 7 PM (excluding January 1).

Don’t miss this chance to experience the best of Japan’s craftsmanship and culture. We’re delighted to bring ‘Treasures of Japan’ to life at Barneys New York, allowing you to discover what makes these products true treasures.

Founded in 1923 in Manhattan, Barneys New York has expanded into Japan, with multiple locations including Ginza, Roppongi, Yokohama, Kobe, and Fukuoka. The brand is renowned for not only its vast range of men's and women's fashion but also for home goods and skincare that uniquely blend original brands with top designers across Europe, America, and Japan.

For more details, visit the official website Barneys Japan. Join us on Instagram for updates and sneak peeks into this cultural experience Instagram Barneys Japan.


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Topics Consumer Products & Retail)

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