Explore Japan's Charms with ASR and VELTRA Partnership for Unique Experiences

Discover the Unique Charms of Japan Through ASR and VELTRA Partnership

In an exciting collaboration, The Ascott Limited, a leading hospitality group with a rich portfolio in over 40 countries and 240 cities, has joined forces with VELTRA, a premier booking platform for local activities. This partnership aims to empower members of the Ascott Star Rewards (ASR) loyalty program to enjoy exclusive experiences that showcase the beauty and culture of Japan like never before.

The Vision Behind the Partnership

The Ascott Limited, with its operational base in Singapore and a strong presence throughout Japan managed by Ascott Japan, seeks to broaden the scope of local travel experiences for tourists. VELTRA, which operates a comprehensive booking site offering over 20,000 optional tours, aims to enrich the traveling experience by connecting visitors with authentic local culture and attractions.

The collaboration marks a significant milestone as it is the first partnership of VELTRA's inbound English site with a hotel group. This strategic move is intended to cater specifically to the increasing number of international tourists seeking enriching local experiences while visiting Japan.

A Rich, Localized Experience

At each Ascott property, guests can enjoy a home-like atmosphere with amenities such as kitchens and laundry facilities, creating a unique 'Hotel in Residence' experience. The average length of stay at Ascott properties tends to be longer than traditional hotels, which enhances the opportunity for travelers to immerse themselves in local culture and lifestyle.

Under the concept of “Stay Rewarded,” the ASR program promises not just luxurious accommodations but also access to extraordinary experiences that enhance the travel narrative. With this partnership, both companies aim to not only share the magnificence of Japan with global travelers but also to create memories that last a lifetime.

Insights from Leadership

Christian Bauder, the President of Ascott Japan, shared his enthusiasm about the partnership: “I am thrilled that through our collaboration with VELTRA, we can offer ASR members local experiences not just in the areas where we operate but all over Japan. This vibrant country is teeming with content that reveals new wonders with every visit, and I am eager to share those discoveries through this partnership.”

Meanwhile, Wataru Futaki, President of VELTRA, expressed his pride in joining forces with Ascott. “We are committed to enhancing traveler satisfaction through diverse experiences in Japan. This partnership provides an exciting opportunity to deliver seamless travel services that connect accommodation and local tours, ensuring an enriching stay for all visitors,” he noted.

About The Ascott Limited

Founded in 1984 with the opening of Ascott Singapore, The Ascott Limited has grown into a major global player in the hospitality sector, managing over 980 properties worldwide. Ascott is widely recognized for its award-winning brands, including Ascott, Oakwood, Somerset, and Citadines, each providing extensive accommodations ranging from serviced residences to social living hotels.

In Japan, Ascott handles five different brands with a total of 22 properties, offering remarkable service and unique experiences. Through its loyalty program, ASR members can enjoy a range of exclusive perks and promotions that enhance their travels.

About VELTRA

VELTRA stands out as a travel solution provider that transcends traditional boundaries. With a portfolio of approximately 20,000 tours and experiences across 150 countries, VELTRA cleverly connects travelers to unforgettable moments from start to finish. Whether online or on the ground, the company has built a robust platform that serves around 2.85 million members, ensuring a vibrant exchange of travel experiences.

In collaboration, The Ascott Limited and VELTRA are set to redefine travel in Japan, creating unforgettable journeys that resonate with both heart and spirit.