Poltrona Frau Launch
2025-07-03 04:48:09

Luxurious Furniture Brand Poltrona Frau Launches IMAGINE COLLECTION in Japan

Poltrona Frau Unveils IMAGINE COLLECTION in Japan



The prestigious Italian furniture brand, Poltrona Frau, is set to launch its new collection, the IMAGINE COLLECTION, in Japan for the first time starting from July 5, 2025. The launch will be held at their showrooms in Tokyo Aoyama and Osaka, where attendees can experience a range of luxurious pieces that embody Italian craftsmanship and creativity.

The IMAGINE COLLECTION made waves during its debut at the Milano Design Week 2024, capturing the attention of design enthusiasts worldwide. This thoughtfully curated collection draws inspiration from the theme of “imagination,” elegantly bridging the past, present, and future to craft spaces that cater to diverse lifestyles. The collection comprises six pivotal perspectives: Reality, Softness, Culture & Crafts, Boundless Living, Versatility, and Well-Being, each exemplifying the brand's aesthetic principles.

Moreover, visitors to the Poltrona Frau Tokyo Aoyama showroom will have the unique opportunity to see the latest sofa design, Blisscape, which just debuted in Milan in spring 2025. This remarkable chance allows attendees to immerse themselves in the luxurious and innovative offerings of Poltrona Frau before the collection is widely available.

A Look at the Collection


The IMAGINE COLLECTION includes standout pieces such as:
  • - PARKA: A modular sofa inspired by the grunge culture of 1990s America, this piece boasts substantial volume and smooth curves. The design transcends the boundaries between fashion and furniture, making it adaptable to various layouts and styles.
  • - SQUASH: Designed by British artist Faye Toogood, this whimsical seat combines softness, audacity, and playfulness, featuring a charming, pumpkin-like form that adds character to any space.
  • - ARCHIBALD BED: Masterfully crafted by Jean-Marie Massaud, this bed integrates striking aesthetics and comfort, utilizing luxurious Pelle Frau® leather to create a sophisticated ambiance.
  • - OFFICE COLLECTION: A collaboration with Giobagnara, this collection aims to enhance workspaces with finely crafted leather office accessories that combine functionality and elegance.
  • - TABLEWARE COLLECTION: This series provides dining accessories that introduce refinement to any table setting, made with the same luxurious Pelle Frau® leather.

Experience Luxury at Poltrona Frau


Located at:
Poltrona Frau Tokyo Aoyama
Address: Minato-ku, Minami-Aoyama 5-2-13, Tokyo
Tel: 03-3400-4321
Hours: 11:00 AM to 7:00 PM (Closed on Wednesdays, open on holidays)
Website: Poltrona Frau Tokyo Aoyama

Poltrona Frau Osaka
Address: Chuo-ku, Doshu-machi 3-6-1, Osaka
Tel: 06-6201-4321
Hours: 11:00 AM to 7:00 PM (Closed on Wednesdays and Saturdays, open on holidays)
Website: Poltrona Frau Osaka

This exciting launch event marks a significant milestone for Poltrona Frau, known for its dedication to evolving traditional craftsmanship while maintaining a luxurious aesthetic. Don’t miss the chance to step into this inspired world of elegant living and timeless design.


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Topics Consumer Products & Retail)

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