Hotel Quality Partnership
2026-01-20 00:56:56

Tokyo-Based Companies Team Up to Enhance Hotel Experience with Quality Bedding and Reading Materials

Collaboration Between Spring Uraraka Bookstore and France Bed



On January 20, 2026, Spring Uraraka Bookstore, a Tokyo-based company specializing in comic and magazine rental services for hotels and inns, announced its partnership with France Bed, a leading Japanese bed manufacturer based in Shinjuku, Tokyo. This strategic collaboration aims to develop and provide high-quality products catering specifically to the hospitality sector, ensuring guests enjoy more comfortable sleeping environments.

By leveraging Spring Uraraka Bookstore's extensive network of direct transactions with approximately 10,000 establishments nationwide and France Bed's superior manufacturing capabilities, the two companies aim to enhance the guest experience in hotels and inns through innovative and cost-effective solutions. Spring Uraraka Bookstore will provide expert recommendations for bedding tailored to meet customer needs, and together with France Bed, they introduce a groundbreaking logistics solution that emphasizes “quality, price, and speed.”

Background and Objectives of the Partnership


In recent years, the hospitality industry has increasingly prioritized the creation of environments that boost customer satisfaction. With the rising importance of eco-friendly products, Spring Uraraka Bookstore has been actively promoting the idea of creating a cozy atmosphere through its rental services and digital offerings in salons and hotels. Through this partnership, they aim not only to continue offering comics and digital books, but also to deliver high-value bedding products that enhance the core aspects of the lodging experience. This initiative introduces the unique concept of “reading for a good night’s sleep.” Moreover, France Bed's commitment to sustainable and eco-friendly products aligns perfectly with Spring Uraraka Bookstore’s environmental philosophy.

The Strengths of Spring Uraraka Bookstore and France Bed


Strengths of Spring Uraraka Bookstore


  • - Extensive network with approximate direct deals with 10,000 establishments nationwide.
  • - High market share achieved through a layered direct transaction system, bypassing intermediaries.
  • - Proven record with more than 2.5 million comic rentals across national hotels.
  • - Experience in launching ‘library lounges’ as a new value proposition for hospitable stays.
  • - Exclusive pricing and product recommendations tailored to client needs through direct transactions.
  • - Comprehensive logistics system that includes bedding maintenance and recycling.

Strengths of France Bed


  • - Development of high-quality Japanese-made beds tailored for the local climate and user needs.
  • - Dedicated collaborative development system focused on bedding innovations for hospitality.
  • - Unique dismantling, separating, and recycling processes contributing to environmental sustainability.

Future Outlook


The partnership between Spring Uraraka Bookstore and France Bed stands as a strong example of collaboration in the hospitality sector. By blending high-quality resting solutions with engaging reading materials, both companies are set to redefine guest experiences and introduce new value concepts that cater to modern travelers. Their commitment to quality and sustainability aligns with the latest trends, ensuring that both companies remain at the forefront of the evolving hospitality landscape.

For more information about their collaboration and offerings, you can visit their service page: Spring Uraraka and France Bed.

Company Background: Spring Uraraka Bookstore


  • - Company Name: Spring Uraraka Bookstore Co., Ltd.
  • - Location: 8-10-8 Ginza, Chuo-ku, Tokyo
  • - CEO: Masaki Michishita
  • - Established: March 1985
  • - Business Activities: Wholesale of magazines and comics for corporate clients nationwide. Possesses a sharing business model covering comic rentals and online sales. Expanding operations with the launch of a new 'Office Greening Lab' in 2024, dedicated to enhancing workspaces. Recognized by the Ministry of Economy, Trade and Industry as an 'IT Management Certification Company' and selected as one of the '100 Best Small and Medium Enterprises in IT Management.'
  • - URL: Spring Uraraka Bookstore

Company Background: France Bed


  • - Company Name: France Bed Co., Ltd.
  • - Location: 5th Floor, Shinjuku Square Tower, 6-22-1 Nishi-Shinjuku, Tokyo
  • - CEO: Shigeru Ikeda
  • - Established: June 1946
  • - Business Activities: Manufacturing and wholesale of beds and furniture, development of bedding for medical and welfare applications.
  • - URL: France Bed


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Topics Consumer Products & Retail)

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