#USA #Sacramento #California Food Banks #Riviana Foods #Jars of Hope

Riviana Foods Teams Up with California Food Banks for 'Jars of Hope' Initiative

In a bold move to tackle hunger in California, Riviana Foods Inc., the leading rice manufacturer in the United States, has launched its second annual "Jars of Hope" initiative. This project, in partnership with the California Association of Food Banks (CAFB), aims to support families facing food insecurity across the Golden State. From November 3 to November 30, 2025, for every two jars of RiceSelect® purchased in participating stores, one jar will be donated to CAFB.

Participating grocery chains include household names such as Albertsons, Raley's, SaveMart, along with returning partners like Food4Less, Foods Co., Ralphs, and Walmart. Megan Byerly, the RiceSelect Brand Manager, expressed pride in contributing to local communities through the initiative, highlighting the importance of collaboration with engaged partners like CAFB.

California faces an urgent hunger crisis, with an estimated 5.4 million individuals—including 1.4 million children—experiencing food insecurity. The concern is exceptionally heightened for children, with more than one in four households facing such challenges across the state. Yulanda Smith, Vice President of External Affairs at CAFB, noted that rice products are typically scarce in food donations, particularly during critical times like the holiday season. She emphasized the significance of this initiative, thanking Riviana for their ongoing commitment to combat hunger.

The inaugural "Jars of Hope" project saw unprecedented success, raising a total of $125,000 through various contributions. Byerly invites all residents of California to participate by purchasing RiceSelect products and ultimately aiding families in need. With the potential donation of thousands of jars, the initiative is set to create a significant impact this year.

For additional information on the initiative and how you can contribute, please visit www.RiceSelect.com/Jars-Of-Hope.

About Riviana Foods Inc.

Riviana Foods Inc. is renowned as the largest processor, marketer, and distributor of both branded and private-label rice products throughout the United States. Their portfolio includes well-known brands such as RiceSelect®, Minute®, Success®, Mahatma®, Carolina®, and Tilda®. Based in Houston, Texas, Riviana is a subsidiary of Ebro Foods, S.A., a recognized global leader in rice production. With a commitment to quality, all RiceSelect products are crafted using high-grade ingredients and strict quality measures, making them suitable for a wide variety of culinary applications.

About the California Association of Food Banks

Since its inception in 1997, the California Association of Food Banks has grown into a significant coalition leading the fight against hunger in the state. With 42 affiliated food banks and over 6,000 community-based organizations, CAFB is dedicated to ensuring that access to food is recognized as a fundamental right. By collaborating with more than 200 agricultural partners, they strive to change the landscape of food access from being a privilege to a standard, thus reducing hunger across California. For more details on their mission, visit cafoodbanks.org.