#Pasadena #Rose Parade #Great American Media #Magic Johnson

Great American Media Announces Broadcast of 137th Rose Parade

Great American Media has recently made an exciting announcement regarding its role in the upcoming 137th Rose Parade presented by Honda, set to take place on January 1, 2026. This traditional event, beloved across the United States, will be accessible to viewers as Great American Media assumes the mantle of national linear, digital, and streaming home for the festivities.

A New Year Tradition

The Rose Parade has become synonymous with New Year celebrations for over a century. Every year, millions of Americans tune in to watch the stunning floats, vibrant floral displays, and dynamic performances that mark this spectacular event. This year, the grandeur of the Rose Parade will be broadcast live from Pasadena, California, at 8 AM PT, engaging audiences through various platforms including Great American Family, GFam+ app, and Great American Pure Flix.

Bill Abbott, President and CEO of Great American Media, expressed his enthusiasm about partnering with the Tournament of Roses Foundation once again. He stated, “For more than 100 years, the Rose Parade's majestic floats, world-class performances, and incredible artistry have ushered in the New Year with faith, hope, and joy – values that resonate deeply with our audience.” With Abbott's leadership, Great American Media seeks to deliver an unforgettable viewing experience that reflects the rich traditions of this cherished event.

A Celebration of Teamwork

The 2026 theme, “The Magic in Teamwork,” reflects the essence of community spirit and collaboration. Renowned basketball legend, Magic Johnson, has been appointed as the Grand Marshal for the parade. Johnson’s impactful contributions to the community and his transformative role in philanthropy embody the values celebrated at the parade. His leadership in fostering teamwork aligns perfectly with the event's inspiring theme.

This year’s parade will feature not only the stunning flower-adorned floats, but also marching bands and equestrian units that contribute to the celebratory atmosphere on the streets of Pasadena. The floats are traditionally crafted with meticulous attention to detail, turning Colorado Boulevard into a breathtaking tapestry of colors and artistry.

The Significance of the Rose Parade

The Rose Parade is not just about entertainment; it symbolizes hope and renewal. It brings together community organizations, volunteers, and creative talent from various backgrounds to celebrate a shared vision. The Pasadena Tournament of Roses, a volunteer-driven organization, orchestrates this marvelous event, showcasing the dedication of over 80,000 volunteer hours annually.

In addition to the spectacle of the parade, the iconic Rose Bowl Game will follow, culminating a day filled with celebration and camaraderie. The Rose Parade continues to thrive as a testament to American culture and tradition, uniting people through shared joy and spirited entertainment.

About Great American Media

Established in June 2021, Great American Media focuses on faith and family-centric content. The network encompasses multiple platforms that celebrate personal and cultural values, including Great American Family, the leading channel for original series and holiday movies, Great American Pure Flix, a premier streaming service, and GFam+, a mobile app that allows viewers to access content anywhere.

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