#United States #Las Vegas #Southern Nevada #Las Vegas Review-Journal #VegasBusiness

The Launch of VegasBusiness

The Las Vegas Review-Journal has officially unveiled its new multiplatform brand, VegasBusiness, aimed at providing essential insights, analyses, and reporting for business leaders throughout Southern Nevada. The introduction of this innovative platform comes at a crucial time when local industries are rapidly evolving and require reliable information for strategic decision-making.

Overview of VegasBusiness

Debuting with various integrated elements such as a biweekly print section featured in the Sunday edition of the Review-Journal, a dedicated digital hub at VegasBusiness.com, a weekday email newsletter, and a bi-monthly podcast, VegasBusiness reflects a comprehensive approach to local business news. With these platforms combined, it aims to deliver a depth of local business intelligence like never before.

Keith Moyer, the publisher and editor of the Review-Journal, emphasized the rapid growth of the Las Vegas market, indicating that local leaders demand timely and trustworthy intelligence to excel and grow. This new initiative is designed explicitly to meet that need, offering expanded business journalism across multiple channels for Southern Nevada’s decision-makers.

What VegasBusiness Offers

VegasBusiness focuses on key industries shaping the Southern Nevada economy. This includes sectors such as gaming and hospitality, technology, real estate development, finance, logistics, and local small businesses. With a commitment to informing its audience about the latest vital developments and trends, the platform seeks to be the go-to resource for business executives operating in a fast-paced environment.

The platform not only acts as a news hub but also features various editorial franchises. These include:

• - CSuite Insider: Providing exclusive interviews with key executives.
• - Building Las Vegas: In-depth reporting on significant projects and deals.
• - Innovation: Spotlighting groundbreaking ideas and influential figures in the business realm.
• - Price Points: A data-focused segment examining consumer trends and behaviors.
• - Small Business: Highlighting the entrepreneurial spirit within the community.
• - Curated Calendar: A comprehensive list of business events and conferences.

Erin Edgemon, the Review-Journal's business editor, stated that the creation of this section aims to equip local business leaders with practical, locally relevant intelligence. This allows them to make quicker and more informed decisions regarding growth strategies, talent acquisition, and regulatory compliance.

Advertising Opportunities

In addition to enriched content, VegasBusiness also serves as a robust advertising platform. The brand offers numerous integrated opportunities for companies looking to connect directly with Southern Nevada’s business decision-makers. It encompasses advertising across print, digital mediums, newsletters, podcasts, and on social media platforms.

Michael LaBonia, senior vice president of sales for the Review-Journal, highlighted that VegasBusiness provides advertisers direct access to the largest concentration of local up-and-coming business leaders. This platform aims to yield significant impact while promoting measurable results through precise audience targeting.

User Accessibility and Available Resources

VegasBusiness can be accessed in multiple ways:

• - A biweekly magazine appearing in the Sunday edition of the Las Vegas Review-Journal.
• - A digital hub that is operational 24/7 at VegasBusiness.com.
• - A weekday segment on business news featured on 7@7 a.m.
• - A newsletter included in the weekday Business Brief for quick updates.

The Las Vegas Review-Journal has been a media leader in Nevada since 1909 and has continually evolved to keep up with changes in reader demands. VegasBusiness represents the next leap in their service, integrating more multimedia options and diverse content to cater to an ever-increasing audience. For more information, visit VegasBusiness.com.