Experience the Rich Flavor of Ginza Tomato Curry Set to Launch in March 2026
On March 1, 2026, Meiji Co., Ltd., helmed by President Bunjiro Yao, will introduce the new "Ginza Tomato Curry," a product that draws inspiration from the cherished Western dining culture of old Ginza. This curry features approximately 3.6 times more tomatoes than their mildly-spiced Ginza Curry, ensuring a robust tomato flavor for all who try it.
The unique characteristics of Ginza Tomato Curry include:
1. High Tomato Content: Utilizing about 3.6 times the amount of tomatoes found in the standard Ginza Curry, this new product captures the intense and rich essence of tomatoes.
2. Meat Sauce Flavor: Designed to highlight the delightful combination of tomatoes and meat, the curry presents a meat sauce flavor that appeals to both traditional and modern palates.
3. Convenient Packaging: Easily microwavable, this curry is packaged for convenience, making it perfect for quick meals without sacrificing flavor.
Each 170g package has a suggested retail price of 389 yen (including tax). The product showcases a delicious blend of special double-stage broth with a rich depth, complemented by the sweetness of onions that are sautéed until caramelized, alongside the natural zest of tomatoes.
Tomatoes stand out as the top-ranked vegetable consumed for health benefits for five consecutive years, based on surveys conducted by Meiji. For over three decades since the launch of Ginza Curry, the company has focused on enhancing the taste of tomatoes, a key ingredient in Western cuisine.
Through the introduction of Ginza Tomato Curry, Meiji aims to expand the enjoyment and deliciousness of meals, contributing to the health and well-being of its customers. This launch is not just about a new product; it's about delivering a rich experience that embodies tradition and culinary excellence while ensuring convenience for modern lifestyles.
In addition to its delightful flavors, the availability of Ginza Tomato Curry aligns perfectly with the growing consumer trend towards healthy eating, making it a relevant choice in today's market. Whether for a quick lunch or a comforting dinner, this new curry aims to warm hearts and nourish bodies, inviting everyone to discover the authentic tastes of Ginza from the comfort of their homes.
The unique characteristics of Ginza Tomato Curry include:
1. High Tomato Content: Utilizing about 3.6 times the amount of tomatoes found in the standard Ginza Curry, this new product captures the intense and rich essence of tomatoes.
2. Meat Sauce Flavor: Designed to highlight the delightful combination of tomatoes and meat, the curry presents a meat sauce flavor that appeals to both traditional and modern palates.
3. Convenient Packaging: Easily microwavable, this curry is packaged for convenience, making it perfect for quick meals without sacrificing flavor.
Each 170g package has a suggested retail price of 389 yen (including tax). The product showcases a delicious blend of special double-stage broth with a rich depth, complemented by the sweetness of onions that are sautéed until caramelized, alongside the natural zest of tomatoes.
Tomatoes stand out as the top-ranked vegetable consumed for health benefits for five consecutive years, based on surveys conducted by Meiji. For over three decades since the launch of Ginza Curry, the company has focused on enhancing the taste of tomatoes, a key ingredient in Western cuisine.
Through the introduction of Ginza Tomato Curry, Meiji aims to expand the enjoyment and deliciousness of meals, contributing to the health and well-being of its customers. This launch is not just about a new product; it's about delivering a rich experience that embodies tradition and culinary excellence while ensuring convenience for modern lifestyles.
In addition to its delightful flavors, the availability of Ginza Tomato Curry aligns perfectly with the growing consumer trend towards healthy eating, making it a relevant choice in today's market. Whether for a quick lunch or a comforting dinner, this new curry aims to warm hearts and nourish bodies, inviting everyone to discover the authentic tastes of Ginza from the comfort of their homes.
Topics Consumer Products & Retail）
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