#USA #Carmel #TAG #Ad Fraud #Escalated.io

Escalated.io Becomes Qualified Data Contributor to TAG's Data Center IP List

In a significant development for digital advertising integrity, Escalated.io, a company focused on combating ad fraud, has officially joined the ranks as a Qualified Data Contributor (QDC) to the Trustworthy Accountability Group's (TAG) Data Center IP (DCIP) list. This initiative is pivotal for improving transparency and safety within the digital advertising ecosystem, which has been plagued by various invalid traffic issues.

The Role of the DCIP List

The DCIP list, managed by TAG, is a comprehensive registry of IP addresses that are recognized for potentially generating or leading to invalid traffic. This certification is crucial for companies operating in the advertising supply chain as it empowers them to effectively filter out risky IP addresses from their transactions. By leveraging such datasets, advertisers can mitigate the impact of fraudulent activity, ensuring their campaigns reach genuine audiences.

Escalated.io’s inclusion in this list signifies a collective effort towards fostering an environment where digital advertising can flourish devoid of deceitful practices. Under the supervision of TAG, which works in collaboration with other qualified companies, the DCIP list is updated monthly with fresh data that helps in identifying problematic IP addresses.

Industry Reactions

Kyle Smith, the CEO of Escalated.io, expressed enthusiasm about contributing to TAG's efforts, stating, "We are excited to be contributing and giving back to the community in this manner and also doing our part to help ensure the accuracy of the data." This optimistic tone is echoed across various stakeholders in the digital advertising domain.

Lisa Gansky, Director of Product Management at TAG, emphasized the collective responsibility shared by companies like Escalated.io. She affirmed, "The effectiveness of shared tools like the DCIP list depends on the support of companies like Escalated.io in sharing vital ad fraud intelligence with TAG each month." Gansky also highlighted how Escalated.io's new role underlines its commitment to safeguarding the digital advertising supply chain from the ongoing challenges of ad fraud.

The Ad Fraud Threat

Ad fraud remains a critical concern for brands, as it not only diverts precious advertising dollars but also skews campaign performance metrics, leading to misleading insights. Publishers, on the other hand, face the risk of reduced revenues and damage to their reputations due to their association with fraudulent activities. Through the DCIP list, stakeholders in the advertising space can proactively shield themselves from the adverse effects of invalid traffic.

Escalated.io's Comprehensive Solutions

Escalated.io's contributions extend beyond mere listing. The company offers a robust suite of tools designed for real-time detection and blocking of general and sophisticated invalid traffic. Their platform not only safeguards advertisers but also provides valuable insights into ad viewability, ultimately protecting ad spend and ensuring effective advertising performance.

Escalated.io operates across multiple platforms, including web, mobile web, in-app, and Connected TV (CTV), ensuring comprehensive coverage against ad fraud incidents. This versatility allows the company to cater to clients of all sizes, adapting its solutions to fit various advertising scenarios.

Conclusion

The partnership between Escalated.io and TAG marks an important step forward in addressing the multifaceted challenges of ad fraud. As the digital advertising landscape continues to evolve, collaborations that enhance safety protocols will be essential for maintaining advertiser trust and consumer confidence. With companies like Escalated.io leading the charge, the industry hopes to foster a more transparent environment that not only protects investments but also promotes fair practices.

For further details on Escalated.io and their efforts in the battle against ad fraud, you can visit their official website at escalated.io.